Colombia-Based Adobe Implementation Specialist Joins Stagwell&#39;s Code and Theory Network, Expanding the Network&#39;s Global Footprint and Deepening Its Bench of Adobe Experts NEW YORK CITY, NY / ACCESS Newswire /

<p><i><strong>Colombia-Based Adobe Implementation Specialist Joins Stagwell's Code and Theory Network, Expanding the Network's Global Footprint and Deepening Its Bench of Adobe Experts</strong></i></p> <p><strong id="dateline">NEW YORK CITY, NY / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / July 27, 2026 / </strong><a rel="nofollow" href="https://pr.report/o3ds"><u>Stagwell</u></a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/STGW">STGW</a>), the challenger network transforming marketing through AI, today announced it has entered into an agreement to acquire <a rel="nofollow" href="https://pr.report/o3dt"><u>QStrauss Consulting</u></a>, a leading Adobe implementation and consulting firm and preferred Adobe consulting vendor. Based in Colombia, QStrauss Consulting will join the <a rel="nofollow" href="https://pr.report/o3du"><u>Code and Theory Network</u></a>, further expanding its global footprint and team of Adobe experts.</p><a href="https://app.accessnewswire.com/imagelibrary/38cfafdf-e3ac-4ba2-986c-85673a236c5b/1195584/qstrauss.jpg" rel="nofollow"><img src="https://app.accessnewswire.com/imagelibrary/38cfafdf-e3ac-4ba2-986c-85673a236c5b/1195584/qstrauss.jpg" style="width:723px;text-align:center;margin:0.9em auto;"></a><div> </div><p>QStrauss Consulting helps leading global brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo drive measurable impact from Adobe platforms. The firm specializes in Adobe consulting, implementation and integrations, and thrives at helping clients simplify, optimize and transform business processes.</p><p>"The addition of QStrauss further enhances Stagwell's position as a leader in digital transformation," said Stagwell Chairman and CEO Mark Penn. "QStrauss builds upon our existing Adobe capabilities, strengthening our expertise and helping clients maximize the value of their marketing technology investments."</p><p>This acquisition reinforces Code and Theory's unique relationship with Adobe. Code and Theory recently announced a three-year co-development agreement with Adobe to build industry-specific solutions that combine Adobe's platforms with Code and Theory's creative and technology expertise, backed by Stagwell's network and infrastructure. The solutions focus on industries where Code and Theory has deep roots, including financial services, B2B, sports and retail.</p><p>Code and Theory debuted the first solution, <a rel="nofollow" href="https://pr.report/o3dv"><u>the Creative Intelligence System</u></a> (CIS), at Adobe Summit earlier this year. This new capability helps marketers learn before they launch by leveraging synthetic personas to make more informed decisions throughout the campaign process. CIS is powered by Stagwell's ID graph and Code and Theory's marketing operating system, <a rel="nofollow" href="https://pr.report/o3dw"><u>The Machine</u></a>, an always-on system that connects campaign data, asset libraries, creative production and performance results across the enterprise.</p><p>The acquisition of QStrauss further extends the Code and Theory Network's global footprint, building on its recent growth in the MENA region. Last year, Stagwell and Code and Theory launched Maydan Sports, a global sports engagement collective designed to help organizations across the region build global reputations and deliver local impact through sport. The year prior, <a rel="nofollow" href="https://pr.report/o54u">Create.Group</a>, the leading digital agency in the Middle East, joined the Code and Theory network further enhancing its capabilities in the region.</p><p>Gabriel Africany, Co-Founder of QStrauss Consulting, says: "Joining Stagwell and the Code and Theory Network is a major milestone for QStrauss Consulting and for the team we've built. We're proud to be a trusted Adobe implementation partner and this partnership will let us scale that impact, bringing deeper Adobe expertise and stronger delivery capacity as Code and Theory co-develops industry solutions with Adobe."</p><p>Dan Gardner, Co-Founder of Code and Theory, added: "Code and Theory and Adobe are creating software and services that allow businesses to take a leadership position during this next era of creative and technological possibilities. This acquisition gives us more global reach, talent and ability to do things that haven't been done before. It further solidifies Code and Theory as the place where the C-suite comes together to experience change."</p><p><strong>About QStrauss Consulting</strong></p><p>QStrauss is a technology consulting and implementation firm that helps organizations transform operations through process design, automation, system integration, and digital enablement. Acting as an extension of its clients' teams, QStrauss combines business analysis with hands-on implementation expertise to simplify complex operations, improve visibility, and create scalable operating models. The company supports organizations across the full technology adoption journey, from discovery and solution design to deployment, governance, and continuous optimization. Visit <a rel="nofollow" href="https://pr.report/o3dz">https://www.qstrauss.com/</a>.</p><p><strong>About Stagwell</strong></p><p>Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at <a rel="nofollow" href="https://pr.report/o3e0"><u>www.stagwellglobal.com</u></a>.</p><p><strong>About The Code and Theory Network</strong></p><p>The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, and Current. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, <a rel="nofollow" href="https://pr.report/o3e1"><u>visit codeandtheory.com</u></a>.</p><p><strong>MEDIA CONTACT:</strong><br/><a rel="nofollow" href="mailto:PR@Stagwellglobal.com">PR@Stagwellglobal.com</a></p><p><strong>SOURCE:</strong> Stagwell</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/stagwell-stgw-to-acquire-qstrauss-consulting-to-expand-code-and-1195584'>press release</a> on ACCESS Newswire<br/><br/>
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STGW

Stagwell (STGW) to Acquire QStrauss Consulting to Expand Code and Theory's Implementation of Adobe's Suite of Solutions

Stagwell to Acquire QStrauss, Expanding Adobe Capabilities Across Code and Theory

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Colombia-Based Adobe Implementation Specialist Joins Stagwell&amp;#39;s Code and Theory Network, Expanding the Network&amp;#39;s Global Footprint and Deepening Its Bench of Adobe Experts NEW YORK CITY, NY / ACCESS Newswire /</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Stagwell announced the acquisition of QStrauss Consulting, boosting Code and Theory&#039;s Adobe expertise and global reach. The deal reinforces STGW&#039;s three-year Adobe co-development with Adobe and could accelerate cross-sell opportunities to major clients. A successful integration may lift near-term services revenue and deepen STGW&#039;s leadership in AI-driven marketing transformations.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Stagwell to acquire QStrauss Consulting, expanding Code and Theory&#039;s Adobe capabilities.</li><li>QStrauss serves Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo.</li><li>Three-year Adobe co-development with Code and Theory strengthens integration with marketing tech.</li><li>Global footprint expansion includes growth in MENA and Latin America markets.</li><li>CEO Mark Penn emphasizes digital transformation leadership and client value.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Stagwell (STGW)</strong>: Initiates acquisition of QStrauss to broaden Code and Theory&#039;s Adobe offerings; potential near-term revenue uplift.</li><li><strong>QStrauss Consulting (N/A)</strong>: Private Colombia-based Adobe implementation firm; will become part of Code and Theory network.</li><li><strong>Adobe (ADBE)</strong>: Co-development with Code and Theory; acquisition strengthens collaboration and potential cross-sell to STGW clients.</li><li><strong>Walmart (WMT)</strong>: Listed as a QStrauss client; potential beneficiary of expanded Adobe-enabled services via STGW.</li><li><strong>BBVA (BBVA)</strong>: QStrauss client; could see increased services revenue from STGW&#039;s Adobe-focused offerings.</li><li><strong>Santander (SAN)</strong>: QStrauss client; potential uplift from broader Code and Theory/Adobe capabilities.</li></ul>
  </section>

  <section data-block="category">
    <h3>M&amp;A</h3>
    <p>Category: M&amp;A. The deal aligns STGW with strategic digital-transformation offerings and expands Adobe-related services across a global network, potentially driving revenue and client expansion over the next 12–24 months.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Expansion of Adobe-focused offerings could lift services revenue guidance over 6–12 months.</li><li>Global footprint growth may improve client diversification and multi-region revenue mix.</li><li>Stronger integration with Adobe signals higher value-add for large enterprise clients.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>QStrauss Consulting is Colombia-based and focuses on Adobe implementation and integration.</li><li>Announced July 27, 2026; STGW to acquire QStrauss into Code and Theory Network.</li><li>QStrauss serves brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo.</li><li>Code and Theory has a three-year co-development agreement with Adobe.</li><li>QStrauss joins Code and Theory to expand global Adobe delivery capabilities.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish over the next 6–12 months as Adobe-focused capabilities broaden cross-sell opportunities and margins.</p>
  </section>
</section>


<p><i><strong>Colombia-Based Adobe Implementation Specialist Joins Stagwell's Code and Theory Network, Expanding the Network's Global Footprint and Deepening Its Bench of Adobe Experts</strong></i></p> <p><strong id="dateline">NEW YORK CITY, NY / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / July 27, 2026 / </strong><a rel="nofollow" href="https://pr.report/o3ds"><u>Stagwell</u></a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/STGW">STGW</a>), the challenger network transforming marketing through AI, today announced it has entered into an agreement to acquire <a rel="nofollow" href="https://pr.report/o3dt"><u>QStrauss Consulting</u></a>, a leading Adobe implementation and consulting firm and preferred Adobe consulting vendor. Based in Colombia, QStrauss Consulting will join the <a rel="nofollow" href="https://pr.report/o3du"><u>Code and Theory Network</u></a>, further expanding its global footprint and team of Adobe experts.</p><a href="https://app.accessnewswire.com/imagelibrary/38cfafdf-e3ac-4ba2-986c-85673a236c5b/1195584/qstrauss.jpg" rel="nofollow"><img src="https://app.accessnewswire.com/imagelibrary/38cfafdf-e3ac-4ba2-986c-85673a236c5b/1195584/qstrauss.jpg" style="width:723px;text-align:center;margin:0.9em auto;"></a><div> </div><p>QStrauss Consulting helps leading global brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo drive measurable impact from Adobe platforms. The firm specializes in Adobe consulting, implementation and integrations, and thrives at helping clients simplify, optimize and transform business processes.</p><p>"The addition of QStrauss further enhances Stagwell's position as a leader in digital transformation," said Stagwell Chairman and CEO Mark Penn. "QStrauss builds upon our existing Adobe capabilities, strengthening our expertise and helping clients maximize the value of their marketing technology investments."</p><p>This acquisition reinforces Code and Theory's unique relationship with Adobe. Code and Theory recently announced a three-year co-development agreement with Adobe to build industry-specific solutions that combine Adobe's platforms with Code and Theory's creative and technology expertise, backed by Stagwell's network and infrastructure. The solutions focus on industries where Code and Theory has deep roots, including financial services, B2B, sports and retail.</p><p>Code and Theory debuted the first solution, <a rel="nofollow" href="https://pr.report/o3dv"><u>the Creative Intelligence System</u></a> (CIS), at Adobe Summit earlier this year. This new capability helps marketers learn before they launch by leveraging synthetic personas to make more informed decisions throughout the campaign process. CIS is powered by Stagwell's ID graph and Code and Theory's marketing operating system, <a rel="nofollow" href="https://pr.report/o3dw"><u>The Machine</u></a>, an always-on system that connects campaign data, asset libraries, creative production and performance results across the enterprise.</p><p>The acquisition of QStrauss further extends the Code and Theory Network's global footprint, building on its recent growth in the MENA region. Last year, Stagwell and Code and Theory launched Maydan Sports, a global sports engagement collective designed to help organizations across the region build global reputations and deliver local impact through sport. The year prior, <a rel="nofollow" href="https://pr.report/o54u">Create.Group</a>, the leading digital agency in the Middle East, joined the Code and Theory network further enhancing its capabilities in the region.</p><p>Gabriel Africany, Co-Founder of QStrauss Consulting, says: "Joining Stagwell and the Code and Theory Network is a major milestone for QStrauss Consulting and for the team we've built. We're proud to be a trusted Adobe implementation partner and this partnership will let us scale that impact, bringing deeper Adobe expertise and stronger delivery capacity as Code and Theory co-develops industry solutions with Adobe."</p><p>Dan Gardner, Co-Founder of Code and Theory, added: "Code and Theory and Adobe are creating software and services that allow businesses to take a leadership position during this next era of creative and technological possibilities. This acquisition gives us more global reach, talent and ability to do things that haven't been done before. It further solidifies Code and Theory as the place where the C-suite comes together to experience change."</p><p><strong>About QStrauss Consulting</strong></p><p>QStrauss is a technology consulting and implementation firm that helps organizations transform operations through process design, automation, system integration, and digital enablement. Acting as an extension of its clients' teams, QStrauss combines business analysis with hands-on implementation expertise to simplify complex operations, improve visibility, and create scalable operating models. The company supports organizations across the full technology adoption journey, from discovery and solution design to deployment, governance, and continuous optimization. Visit <a rel="nofollow" href="https://pr.report/o3dz">https://www.qstrauss.com/</a>.</p><p><strong>About Stagwell</strong></p><p>Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at <a rel="nofollow" href="https://pr.report/o3e0"><u>www.stagwellglobal.com</u></a>.</p><p><strong>About The Code and Theory Network</strong></p><p>The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, and Current. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, <a rel="nofollow" href="https://pr.report/o3e1"><u>visit codeandtheory.com</u></a>.</p><p><strong>MEDIA CONTACT:</strong><br/><a rel="nofollow" href="mailto:PR@Stagwellglobal.com">PR@Stagwellglobal.com</a></p><p><strong>SOURCE:</strong> Stagwell</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/stagwell-stgw-to-acquire-qstrauss-consulting-to-expand-code-and-1195584'>press release</a> on ACCESS Newswire<br/><br/>
      <img src="https://app.accessnewswire.com/img.ashx?id=1195584" width="0" height="0"/>

Stagwell announced the acquisition of QStrauss Consulting, boosting Code and Theory's Adobe expertise and global reach. The deal reinforces STGW's three-year Adobe co-development with Adobe and could accelerate cross-sell opportunities to major clients. A successful integration may lift near-term services revenue and deepen STGW's leadership in AI-driven marketing transformations.

News insight

Stagwell (STGW) to Acquire QStrauss Consulting to Expand Code and Theory's Implementation of Adobe's Suite of Solutions

AI summary

Sentiment rationale

Key facts

M&A