Startups Are Eating Big Food’s Lunch
1. Insurgent brands capture 39% of food category gains in 2024. 2. General Mills and Kraft Heinz face competition from private labels and niche brands. 3. The shift in consumer spending affects legacy food giants' market share. 4. Online retail and social media accelerate small brand growth over big brands. 5. Portfolio reshaping is crucial for Big Food's future sustainability.