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STLA
CNBC
63 days

Stellantis' Ram brand to offer industry-leading pickup truck warranty as part of turnaround plan

1. Ram trucks to offer a 10-year/100,000-mile warranty starting 2026. 2. This replaces the current 5-year/60,000-mile warranty, elevating customer trust. 3. CEO believes longer warranties will attract and retain customers amid rising costs. 4. Competitors like Ford and GM offer shorter warranties, creating differentiation. 5. The warranty may lead to increased costs but aims for higher customer retention.

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FAQ

Why Bullish?

The new warranty could enhance Ram's competitive position, driving sales and potentially revitalizing the brand.

How important is it?

Introductions like this can shift customer preferences significantly, impacting STLA's sales and market perception.

Why Short Term?

Immediate effects may be seen as new models launch and customer reception develops over the next year.

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