Stellantis' Ram brand to offer industry-leading pickup truck warranty as part of turnaround plan
1. Ram trucks to offer a 10-year/100,000-mile warranty starting 2026. 2. This replaces the current 5-year/60,000-mile warranty, elevating customer trust. 3. CEO believes longer warranties will attract and retain customers amid rising costs. 4. Competitors like Ford and GM offer shorter warranties, creating differentiation. 5. The warranty may lead to increased costs but aims for higher customer retention.