1. JetBlue appoints Stephanie Greene as senior VP of marketing and brand. 2. Greene brings 25 years of experience from major brands. 3. Her focus will enhance customer connections and digital strategies. 4. Leadership believes her role is crucial for revenue growth. 5. Greene aims to modernize JetBlue's customer engagement approaches.
The appointment of an experienced VP indicates a strategic shift to enhance marketing and customer engagement, likely boosting revenues. Historically, leadership changes with strong marketing backgrounds have positively impacted brand performance in the travel sector.
The strategic appointment of a seasoned marketing leader can significantly influence JetBlue's market perception and customer acquisition. Given the competitive nature of the airline industry, effective branding and marketing are essential for customer growth and retention.
The effects of improved marketing strategies and brand positioning typically unfold over months to years, especially as Greene implements changes and builds brand loyalty.
NEW YORK--(BUSINESS WIRE)-- JetBlue (NASDAQ: JBLU) today announced that Stephanie Evans Greene has been appointed senior vice president, marketing and brand. In this role, she will lead the airline’s advertising, marketing, product development as well as digital commerce strategy, brand strategy, and customer strategy. She will report to JetBlue’s president, Marty St. George, and be part of the company’s senior leadership team.
Greene brings more than 25 years of marketing and brand leadership experience, having guided growth strategies and high-impact campaigns for major travel, luxury, wellness, and tech brands. She’s held senior marketing roles at Carnival Cruise Line, Google, Hearts on Fire, and AirSculpt—and earlier in her career, led major client accounts at the global agencies Arnold Worldwide and Ogilvy.
“Stephanie is not only a bold and modern brand thinker—she’s a business builder,” said St. George. “Her experience leading digital-first marketing, e-commerce, and customer loyalty strategies will be instrumental as we focus on attracting more customers, driving revenue, and supporting our JetForward vision of delivering a caring, reliable travel experience that customers truly value.”
“I’ve long admired JetBlue for its unique blend of humanity, innovation, and challenger spirit,” said Greene. “I’m excited to join the team at this pivotal time and help fuel growth by creating stronger customer connections, modernizing our digital touchpoints, and working across the organization to bring more travelers to JetBlue.”
Greene is a graduate of Boston College.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.