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Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June

1. Planet Fitness reintroduces its High School Summer Pass program for teens. 2. This initiative helps engage younger members, potentially increasing future subscriptions.

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FAQ

Why Bullish?

The Summer Pass program historically leads to increased membership growth. Previous initiatives have shown positive effects on member retention and brand loyalty.

How important is it?

The initiative targets an important demographic, likely impacting long-term membership trends positively.

Why Short Term?

The program is seasonal and expected to impact summer membership around immediate results.

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SALT LAKE CITY--(BUSINESS WIRE)--Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the return of its annual High School Summer Pass™ program. Celebrating its fifth year, the initiative invites high school teens ages 14 – 191 to go all in on the gym this summer to fuel their passions by working out for free at any of its 15 Utah locations and 2,700+ Planet Fitness locations throughout the.

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