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StubHub Expands Ticketing Presence with New Partnerships Across Sports and Music

1. StubHub partners with AVP and Outside Lands festival, expanding ticket offerings. 2. New deals emphasize StubHub's role in direct ticket sales and event access.

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Why Bullish?

StubHub's expansion into direct ticket issuance can enhance revenue and market share, mirroring successful partnerships in the past that boosted stock prices. For instance, similar collaborations in live event ticketing have proven beneficial for companies like Live Nation, leading to increased investor confidence.

How important is it?

The partnerships directly reinforce StubHub's positioning in the competitive ticketing market, likely attracting new users and enhancing profitability. This strategic movement aligns with current trends towards direct ticket issuance, making it highly relevant for STUB's future performance.

Why Short Term?

The immediate boost in visibility and ticket sales from these partnerships can lead to enhanced revenues in the next few quarters. A historical example includes Eventbrite's quick stock price surge following successful partnership announcements, reflecting short-term investor optimism.

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LYVEXPETICKET
NEW YORK--(BUSINESS WIRE)--StubHub, the world's leading ticket marketplace, today announced two new partnerships with the Association of Volleyball Professionals (AVP) and the 2025 Outside Lands festival. These deals mark a milestone in StubHub's ongoing expansion into direct issuance—through a new partnership with AVP—and reinforce its role as the global destination for fans to access live entertainment, including through official resale partnerships like Outside Lands. With these new partners.

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