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SUPER BOWL LIX ON FOX AND TUBI GENERATES MORE THAN $800 MILLION IN GROSS ADVERTISING REVENUE

1. Super Bowl LIX generated over $800 million in ad revenue for FOX. 2. The event had a record average viewership of 127.7 million in history. 3. Tubi's stream peaked at 15.5 million concurrent viewers on game day. 4. Overall, viewer metrics surpassed last year's performance significantly. 5. FOX's halftime show set a record with 133.5 million viewers.

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FAQ

Why Very Bullish?

Record revenue and viewership for Super Bowl LIX signifies strong market demand, echoing past successes like previous Super Bowls.

How important is it?

The overarching success of Super Bowl LIX indicates robust advertiser confidence and potential sustained revenue growth for FOX.

Why Short Term?

Immediate financial benefits will enhance FOX's stock performance but may taper over time, similar to past event-driven price surges.

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TubiNFL
, /PRNewswire/ -- Fox Corporation (NASDAQ: FOXA) (NASDAQ: FOX) today announced that the presentation of Super Bowl LIX on FOX and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game.  "The clear winners Sunday night were the Eagles, the NFL, and FOX. Congratulations to our teams at FOX Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever," said Lachlan Murdoch, Executive Chair and CEO, Fox Corporation. FOX Sports Super Bowl LIX Highlights New Orleans hosted an unforgettable Super Bowl that saw a record-setting average audience of 127.7 million viewers watch the Philadelphia Eagles' 40-22 victory over the Kansas City Chiefs in Super Bowl LIX. The 127.7 million viewers set a new all-time high mark for Super Bowl viewership (up +3% vs. 123.7 million viewers last year) featuring fans across all platforms, including television (FOX, FOX Deportes and Telemundo) and digital (Tubi and NFL digital properties, including NFL+). The big game peaked at 137.7 million viewers in the second quarter (8:00 PM – 8:15 PM ET), per Nielsen Media Research. FOX SUPER BOWL LIX PREGAME coverage averaged 23.4 million viewers from 1:00 PM ET to kick-off. It ranks as the best for a Super Bowl pregame starting at 1:00 PM on record. The pre-kick portion averaged 82.5 million viewers, up +9% over last year's 75.8 million viewers. The Apple Music Super Bowl Halftime Show, starring Kendrick Lamar, drew an average of 133.5 million viewers across television and digital platforms from 8:30 PM – 8:45 PM ET (up +3% vs. 129.3 million viewers last year), setting a new record as most-watched Super Bowl halftime performance in history Tubi Super Bowl LIX Highlights Tubi's simulcast of FOX's Super Bowl LIX broadcast broke the Super Bowl streaming record as part of the networks special game day takeover, reaching 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience, up by a decisive margin from prior Super Bowls. Tubi also saw 24 million unique viewers access the platform across game day programming starting with FOX's SUPER BOWL LIX PREGAME SHOW. For Super Bowl LIX Tubi leveraged FOX's state-of-the-art livestreaming operation in Tempe, Arizona to deliver the highest quality, 4K live stream with best-in-class latency. About Fox Corporation Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.  SOURCE Fox Corporation WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In Also from this source

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