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Sydney Sweeney Has Great (American Eagle) Jeans

1. AEO launches Fall '25 campaign featuring Sydney Sweeney to boost denim sales. 2. The campaign promotes AEO as the leading jeans brand among Gen Z.

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FAQ

Why Bullish?

Celebrity endorsements like Sydney Sweeney have historically boosted brand visibility and sales.

How important is it?

The campaign's focus on a popular figure like Sydney Sweeney is likely to resonate with Gen Z, potentially driving sales and brand loyalty.

Why Short Term?

The immediate marketing campaign can generate substantial interest and sales in the upcoming quarter.

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NEW YORK--(BUSINESS WIRE)--American Eagle Outfitters, Inc. (NYSE: AEO) is honoring its denim heritage with the launch of the American Eagle (AE) brand's Fall ‘25 campaign, headlined by Sydney Sweeney – one of the most globally recognized faces around the world. Sweeney joins forces with industry-leader AE to further elevate its position as the #1 jeans brand for Gen Z. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved b.

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