Sydney Sweeney sparks latest meme stock rally as American Eagle soars 18%
1. Sydney Sweeney's campaign boosted American Eagle shares by over 12%. 2. High short interest increases AEO's potential as a meme stock. 3. Discussion on WallStreetBets fuels speculative trading in AEO. 4. AEO shares have declined approximately 35% year-to-date. 5. Campaign focuses on denim, aligning with growing Western fashion trends.