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Syngenta and PepsiCo reward farmers for regenerative farming practices

1. PepsiCo collaborates with Syngenta to enhance regenerative agriculture. 2. The partnership aims for transparency in the food industry value chain.

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Why Bullish?

The partnership indicates innovation and sustainability, aligning with market trends favoring eco-friendly practices, which can attract environmentally-conscious consumers and investors, similar to earlier successful collaborations in the food sector.

How important is it?

This partnership signifies a strategic move that could enhance PEP's sustainability credentials and brand value in a conscious consumer market.

Why Long Term?

This collaboration may take time to materialize benefits but positions PEP strategically for future growth in sustainability, similar to how organic product developments helped brands capture market share over time.

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SYTKOMDLZ
BASEL, Switzerland--(BUSINESS WIRE)--Syngenta, leader in technology and innovation in agriculture, and PepsiCo, global leader in food and beverages, are working in collaboration with the aim of boosting regenerative and traceable agriculture in the food industry value chain in a transparent and verifiable way. During the first year of joint work, Syngenta provided PepsiCo with 4,000 tons of sunflower oil from fields of farmers in the province of Buenos Aires, La Pampa, San Luis and Santa Fe, wh.

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