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T-Mobile and Metro Unveil New Plans with More Value and a 5-Year Price Guarantee

1. T-Mobile simplifies plans, adding more value for customers and businesses. 2. New plans guarantee pricing for five years, enhancing customer loyalty.

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Why Bullish?

The introduction of simplified and value-driven plans can attract new customers and retain existing ones, which is crucial for TMUS's growth. Historically, refreshed service offerings have led to increased subscriber growth for telecommunications companies.

How important is it?

The changes in service plans can significantly affect customer retention and acquisition, impacting revenue. Such corporate decisions are critical, as seen in previous industry adjustments leading to market share shifts.

Why Short Term?

Immediate interest in T-Mobile's new plans can boost customer acquisition quickly. Historically, such pricing guarantees have led to growth in subscriber bases short-term, as seen with competitors during similar launches.

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BELLEVUE, Wash.--(BUSINESS WIRE)--Today, T-Mobile (NASDAQ: TMUS) announced in a video from Jon Freier, President, T-Mobile Consumer Group, its simplified and refreshed plans across T-Mobile and Metro by T-Mobile, with new easy-to-understand options from each brand, adding more value for customers, including businesses, and guaranteeing the price of talk, text and data for five years. With this news, T-Mobile is introducing: Two new T-Mobile plans: Experience More and Experience Beyond. Experien.

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