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Benzinga
63 days

Taboola Draws Analyst Praise For Meta-Like AI, Exclusive Ad Deals, Growing Role In CTV, Display Ads

1. Needham's Laura Martin raised Taboola's price target to $4.50. 2. Taboola’s generative AI tool, Abby, competes with META's ad setup. 3. Taboola expands its market with a new advertising platform. 4. Yahoo's partnership with Taboola has enhanced revenue significantly. 5. Taboola is expected to see net revenue growth of 8% year-over-year.

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FAQ

Why Neutral?

While Taboola's growth may attract new advertisers, META's established market presence reduces direct impact.

How important is it?

The analysis of Taboola highlights competitive developments in digital advertising, impacting META indirectly.

Why Short Term?

Short-term impact due to competitive changes; long-term stability expected for META.

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