Taraji P. Henson's Seven Daughters Moscato Joins Princess Cruises' Love Lines Premium Liquors Collection

1. Taraji P. Henson's Moscato joins Princess Cruises' premium liquor collection. 2. Seven Daughters Moscato enhances onboard beverage experience with tropical flavor notes. 3. Princess Cruises aims to offer high-quality experiences, attracting more guests. 4. Henson's wine partnership embodies celebratory moments for guests at sea. 5. The Love Lines collection includes various celebrity-branded beverages.

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Why Bullish?

The collaboration enhances brand appeal and customer experience, likely increasing passenger numbers. Historical collaborations have previously boosted sales for cruise lines significantly.

How important is it?

The article focuses on a unique product offering that can enhance customer attraction and retention, thus impacting revenue.

Why Short Term?

The impact will be immediate as it attracts guests looking for unique experiences. Incorporating notable wines can lead to short-term increases in bookings and onboard spending.

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Princess Cruises Expands Love Lines Premium Liquors Collection

FT. LAUDERDALE, Fla., May 28, 2025 /PRNewswire/ -- Princess Cruises has announced the addition of Academy Award-nominated actor and entrepreneur Taraji P. Henson's beloved Moscato, Seven Daughters, to its Love Lines Premium Liquors Collection. Known for its vibrant, lightly sweet flavor, Seven Daughters is designed to elevate the onboard beverage experience with its tropical fruit and honeysuckle notes.

Available across the fleet, Seven Daughters pairs perfectly with Princess Cruises' world-class dining and entertainment options, offering guests a sophisticated and celebratory beverage.

"Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision," said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. "Taraji's Moscato reflects a bold yet approachable style that we know our guests will love."

Henson joins an expanding roster of celebrities featured in the Love Lines Premium Liquors Collection, including Jason Momoa and Blaine Halvorson (Meili Vodka), Camila and Matthew McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze and Betty Buzz), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa Sauvignon Blanc and Red Blend), Romero Britto (Love Prosecco), and Kylie Minogue (No Alcohol Sparkling Rosé).

"Seven Daughters is more than just a bottle of wine; it's a celebration in a glass," said Taraji P Henson, Strategic Advisor and Creative Collaborator of Seven Daughters. "Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they're toasting under the stars or relaxing on the open sea."

The Love Lines Premium Liquors Collection was launched to provide guests with exclusive, expertly curated wines and spirits crafted by globally recognized personalities. The addition of Henson's Seven Daughters further enriches the lineup, offering guests a refreshing new way to toast to memorable moments at sea.

For further details about the Love Lines Premium Liquors Collection, visit www.princess.com.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.

About Princess Cruises

Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Sun Princess, the brand's new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

SOURCE Princess Cruises