Information
The Jeremiah Brent Home collection features an 80+ piece exclusive bedding assortment, with most items under $100 The collection launches Jan. 18 in most Target stores and on Target.com MINNEAPOLIS, Jan. 14, 2026
Original sourceAI Summary
Target is set to launch its exclusive Jeremiah Brent Home bedding collection, featuring over 80 bedding items priced mostly under $100, on January 18. This initiative aims to attract customers seeking affordable luxury in home decor, which could boost sales in Target stores and online.
Sentiment Rationale
Historically, exclusive product launches, particularly in trendy market segments, have led to increased customer engagement and sales. For instance, past collaborations with designers have resulted in strong sales spikes and heightened brand visibility.
Trading Thesis
Invest in TGT for short-term gains ahead of the product launch on January 18.
Market-Moving
- The launch date of January 18 introduces new products to drive sales growth.
- Exclusive collection aligns with consumer trends toward affordable, designer home products.
- Target's 1,800-store rollout increases accessibility, potentially boosting customer foot traffic.
- Pricing strategy under $100 caters to budget-conscious consumers, likely driving demand.
Key Facts
- Target launches exclusive Jeremiah Brent Home bedding collection on January 18.
- Collection features over 80 bedding items priced mostly under $100.
- Jordan Brent designed the collection to offer accessible luxury for everyday living.
- Available in approximately 1,800 stores and online at Target.com.
- Items include sheets, comforters, and blankets in various sizes.
Companies Mentioned
- Target Corporation (TGT): Target's new collection may enhance brand perception and drive revenue.
Corporate Developments
This article fits into 'Corporate Developments' as it showcases Target's strategic initiative to enhance its product offerings in home goods, specifically targeting style-conscious consumers looking for accessible luxury. Such collaborations can significantly boost brand equity and sales.
The Jeremiah Brent Home collection features an 80+ piece exclusive bedding assortment, with most items under $100
The collection launches Jan. 18 in most Target stores and on Target.com
MINNEAPOLIS, Jan. 14, 2026 /PRNewswire/ -- Target Corporation (NYSE:TGT) today announced Jeremiah Brent Home, a new and exclusive bedding collection designed in collaboration with acclaimed Architectural Digest AD100 interior designer, author and Netflix's Queer Eye home expert Jeremiah Brent. This collection, which is available to shop Jan. 18, brings elevated design within reach for guests looking for beautiful options to fit any budget.
"We're thrilled to work with Jeremiah Brent because he has an incredible ability to help people easily create spaces that are elevated, intentional and beautiful," said Mara Sirhal, senior vice president of Home Merchandising, Target. "This bedding collection brings together inspiring, high-quality design at an exceptional value — both of which are core to who we are. We can't wait for guests to experience the collection and make it their own."
"I've always believed that good design isn't meant to sit still — it's meant to be lived with," said Jeremiah Brent. "Target has a rare ability to meet people exactly where they are, in the midst of their daily routines, which made it a natural place to introduce the first glimpse into Jeremiah Brent Home. This bedding collection is rooted in understated elegance, with an assembled, collected feel. Each piece was designed around the rhythms of real life — busy mornings, slow evenings and everything in between."
The Jeremiah Brent Home collection debuts with more than 80 style-forward bedding items, featuring natural patterns and textures, clean lines and calming, neutral colorways for an elevated and timeless aesthetic. Spanning sheets, duvets, comforters and blankets, the assortment is available in sizes from twin to California king. Prices range from $30–$119, with most items under $100.
Available in approximately 1,800 stores and on Target.com beginning Sunday, Jan. 18, Jeremiah Brent Home invites guests to experience high design and accessible luxury through everyday pieces that balance modern form with thoughtful craftsmanship. Jeremiah's personal favorites from the Jeremiah Brent Home collection include:
- 'Walk in the Woods' Brown Comforter Set and Textured Stripe Beige Comforter Set
- Contrast Border Cotton Duvet Set in Green
- Scalloped Geo Sheet Set in Clay and Chalk Stripe Sheet Set
- Pointelle Throw Blanket in Raisin
Guests can shop Jeremiah Brent Home in stores, at Target.com, or through Target's fast and free same-day services like Drive Up and Order Pickup, receiving their items in as soon as two hours with no membership fee required. Same Day Delivery is also available in as little as an hour.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.
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SOURCE Target Corporation