Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed'
1. Companies face uncertainty due to unpredictable tariffs impacting advertising budgets. 2. Advertisers are ‘paralyzed’, opting for a ‘wait and see’ approach. 3. Reduced marketing spending could signal economic downturn implications. 4. Tariffs might cause consumer spending to decline significantly. 5. Advertising industry valued at $380 billion is under risk.