Tariffs will push Procter & Gamble’s prices higher, but maker of consumer products is wary of the discounting frenzy - MarketWatch

1. Procter & Gamble to raise prices on 25% of U.S. products due to tariffs. 2. Company expects $1 billion in higher tariff-related costs for the upcoming fiscal year. 3. New CEO Shailesh Jejurikar will take over on January 1, 2024. 4. Lower-priced competitor brands gaining traction amid economic pressures on consumers. 5. Despite uncertainties, demand for essential goods remains steady.