Temu and Shein are pivoting to Europe to deal with U.S. tariffs. But they may not get a warm welcome
1. Temu and Shein are shifting focus to Europe amid U.S. troubles. 2. EU plans a €2 customs fee, impacting e-commerce platforms' operations. 3. Consumer spending for Temu fell 36% and Shein 13% in the U.S. 4. Growth in EU and U.K. shows 63% and 38% increases respectively. 5. Stricter EU regulations pose challenges for compliance and operations.