Tesla brand value shed $15 billion in 2024 with aging lineup, Musk at helm, researchers found
1. Tesla's brand value dropped 26% in 2024 to $43 billion. 2. Declining scores in consideration, reputation, and recommendation affect sales. 3. Tesla's market share in U.S. EVs fell from 55% to 49%. 4. Competition from Mercedes and BYD increasing in major markets. 5. Musk's persona negatively influences consumer perceptions and brand strength.