Tesla doesn't usually advertise its cars, but it's spending on ads to promote Elon Musk's $1 trillion pay package
1. Tesla buys ads on social media to support Musk's $1 trillion pay package. 2. Musk must hit ambitious targets to unlock the full compensation. 3. Previous $55 billion pay plan was rejected, leading to the new proposal. 4. The compensation plan links to selling 12 million EVs and 1 million robots. 5. Advertising strategy is atypical for Tesla, which previously avoided mass marketing.