Online spending hit a record $6.1 billion over Thanksgiving, according to Adobe's most recent estima...
Original sourceThanksgiving online spending hit $6.1 billion, up 9% from last year. Discounts spurred impulse buying, especially in electronics and apparel categories. Buy now, pay later services accounted for $430 million in online sales. Adobe forecasts total holiday season spending at $240.8 billion, driven by e-commerce. E-commerce growth projected to continue, boosting retail sales this holiday season.
Increased online spending suggests robust consumer sentiment, benefiting IBUY's underlying assets.
The holiday shopping season can have immediate effects on IBUY performance.
Significant shifts in consumer spending behavior can directly influence IBUY's performance.