Thanksgiving online spending hits record $6.1B
1. Thanksgiving online spending hit $6.1 billion, up 9% from last year. 2. Discounts spurred impulse buying, especially in electronics and apparel categories. 3. Buy now, pay later services accounted for $430 million in online sales. 4. Adobe forecasts total holiday season spending at $240.8 billion, driven by e-commerce. 5. E-commerce growth projected to continue, boosting retail sales this holiday season.