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The Alkaline Water Company Announces Strategic Distribution Agreement with Leading Upper Midwest Independent Distributor

1. WTER announces a distribution agreement across 32 states, expanding market access. 2. The complete Alkaline88 product line will now reach over 16,000 locations. 3. The distribution increases presence during peak summer hydration demand. 4. CEO emphasizes alignment with expansion strategy and growing demand for hydration. 5. Agreement follows recent retail placements, enhancing WTER's national footprint.

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FAQ

Why Bullish?

This agreement allows WTER to significantly expand its market presence and sales avenues, similar to prior initiatives that resulted in price surges. Expanding to 16,000 locations can drive sales during peak demand seasons.

How important is it?

The significance of the distribution agreement and its impact on sales growth demonstrates potential for immediate price changes. The timing aligns perfectly with seasonal hydration needs, which historically influence consumer behavior.

Why Short Term?

Increased sales from the distribution agreement will likely be realized quickly, especially during summer. Historical patterns suggest seasonal products benefit promptly from distribution enhancements.

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, /PRNewswire/ -- The Alkaline Water Company, Inc. (OTC: WTER -- hereinafter referred to as the "Company"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, a leader in the premium bottled alkaline water industry, today announced a strategic distribution agreement with a leading upper Midwest independent "perimeter-of-the-store" food distributor serving over 16,000 locations across 32 states, with reach extending into the east coast. The Company's flagship Alkaline88 gallon bottles and 3-liter sizes will now be available through the distributor's extensive network, further strengthening Alkaline88's growing presence in key markets nationwide. The timing of this distribution launch comes just in time for the hot summer months when proper hydration becomes especially critical for consumers. In a significant development, the distributor has decided to carry the Company's complete product portfolio, including all seven SKUs: 1-gallon, 3-liter, 2-liter, 1.5-liter, 1-liter, 700ml, and 500ml sizes. This comprehensive product lineup provides retailers and consumers with the full range of Alkaline88 options, from family-size gallons perfect for home use to convenient single-serve bottles ideal for on-the-go hydration. "We're excited to announce this strategic distribution agreement with a leading independent distributor with over 60 years of experience serving retailers across the United States," said Richard Wright, CEO of The Alkaline Water Company. "Their reputation for delivering exceptional service and their extensive network of over 16,000 locations across 32 states, with reach extending into key east coast markets, aligns perfectly with our national expansion strategy, making them an ideal distribution partner for Alkaline88. With summer approaching and temperatures rising across the country, our complete product lineup provides consumers with the perfect hydration solutions for the hot months ahead." This distribution agreement significantly expands the Company's reach, providing access to the distributor's network of over 14,000 customers across 32 states from their headquarters in the upper Midwest, with distribution extending into east coast markets. With 67 depots delivering six days a week, the distributor provides comprehensive coverage across multiple markets, offering valuable access to diverse retail channels including specialty grocery, deli, bakery, and foodservice operations. "This distribution agreement represents another significant milestone in our national expansion strategy," added Wright. "Partnering with an established distributor like this demonstrates the growing demand for our products and validates our approach to providing superior hydration solutions. Their commitment to performance excellence and customer service represents the type of distribution partner we seek as we continue to build our brand presence in strategic markets nationwide." This expansion follows the Company's recent retail placements in Arizona, Southern California, and the Midwest, reflecting WTER's ongoing commitment to increasing its national footprint through both direct retail placement and strategic distribution partnerships. The Company's Alkaline88 products continue to attract new distribution partners across multiple channels due to their distinctive 8.8 pH balance and clean ingredient profile. About Leading Independent Distributor Founded in 1963, this leading independent "perimeter-of-the-store" food distributor and manufacturer supplies over 44,000 products including deli, bakery, foodservice, specialty grocery, dairy, frozen seafood and meats, confections, international foods, and packaging items, to over 16,000 locations across the United States. The company has grown to approximately 2,500 employees and sources from over 2,700 suppliers. Headquartered in the upper midwest, they deliver to 32 states from 67 depots, six days a week, achieving performance metrics that rival any distributor in the country. About The Alkaline Water Company, Inc. The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth. Disclaimer Regarding Forward Looking Statements This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law. Website: www.thealkalinewaterco.com  SOURCE Alkaline Water Company Inc WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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