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THE BRAND HOUSE COLLECTIVE PROVIDES BUSINESS UPDATE

1. Kirkland's Home IP sold for $10 million, supporting operations and expansion plans. 2. The first Bed Bath & Beyond Home store opened with strong demand and media attention. 3. Plans to convert all Kirkland's stores to Bed Bath & Beyond within two years. 4. Q2 2025 saw net sales drop to $75.8 million amid inventory liquidation and tornado damage. 5. Company incurred $2 million in tornado-related expenses, impacting profitability.

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Why Bullish?

The successful store opening and the sale of IP signal growth potential. Historically, brand conversions and revamps can lead to increased market presence and stock performance, as seen with other retail brands enhancing asset utilization.

How important is it?

The article presents significant updates on brand transformation and sales strategies which directly affect Kirkland's future profitability and positioning, likely influencing market perception positively.

Why Long Term?

The transition and rebranding plans will take 24 months, offering sustained growth avenues. Successful implementation often leads to long-term customer loyalty and sales increases.

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Bed Bath & Beyond Home Grand Opening Surpasses Expectations, Underscoring Brand StrengthKirkland's Home IP Sale Accelerates Conversions and Unlocks Wholesale ExpansionReports Q2 Fiscal 2025 Financial Results , /PRNewswire/ -- The Brand House Collective, Inc. (Nasdaq: TBHC) ("Brand House Collective" or the "Company"), formerly Kirkland's, Inc., announced recent business highlights including the successful grand opening for its first Bed Bath & Beyond Home store and the sale of the Kirkland's Home intellectual property to Bed Bath & Beyond, Inc. ("Beyond"). In addition, the Company announced its financial results for the 13-week and 26-week periods ended August 2, 2025. Amy Sullivan, CEO of Brand House Collective, said, "The debut of our first Bed Bath & Beyond Home store was met with overwhelming demand, exceeding our expectations, and generating nationwide excitement that affirms the strength of this iconic brand. That early success gives us confidence to accelerate the conversion of Kirkland's Home stores. We are also unlocking new opportunities by monetizing the Kirkland's Home name, both inside Bed Bath & Beyond stores and through wholesale partnerships with independent retailers, creating an exciting new chapter for a brand with a 60-year legacy. This is just the beginning of what's ahead." Recent Business Highlights On September 15, 2025, the Company sold the Kirkland's Home intellectual property to Bed Bath & Beyond, Inc. for $10 million and closed a $20 million expansion of the existing credit agreement with Bed Bath & Beyond, Inc. to support current operations as well as store conversion and channel expansion plans. On August 8, 2025, the Company successfully opened the first Bed Bath & Beyond Home store in Nashville, TN to strong customer reception and national media attention which generated more than 250 million impressions. The Company plans to open 5 additional Bed Bath & Beyond Home stores in the greater Nashville market in fiscal 2025 and is on track to convert all Kirkland's Home stores into Bed Bath & Beyond stores over the next 24 months. Store plans for the broader portfolio of Bed Bath & Beyond brands, including buybuy Baby and Overstock, are in development with the expectation for the first buybuy Baby store to open in fiscal 2026. The Company is in the early stages of planning and expansion of Kirkland's Home into the wholesale market creating a new growth channel with the potential to add scale, improve supply chain efficiency and strengthen unit economics of current product assortment. Second Quarter 2025 Financial Results Ms. Sullivan commented, "Our Q2 results reflect two major events that weighed heavily on the quarter: the tornado damage at our distribution center and our deliberate decision to liquidate select inventory ahead of expanding Bed Bath & Beyond assortments. Together, these factors were the dominant drivers of the year-over-year decline in profitability and created near-term pressure on sales, particularly in e-commerce. While the tornado was a one-time disruption, our inventory actions are intentionally reallocating space and capital to Bed Bath & Beyond assortments that we believe will drive stronger growth ahead." Net sales in the second quarter of 2025 were $75.8 million, compared to $86.3 million in the prior year quarter, driven by a 9.7% decline in consolidated comparable sales and a decline in store count of approximately 5%. Consolidated comparable sales is inclusive of a comparable store sales increase of 0.4% and e-commerce decline of 38.5% compared to the second quarter of fiscal 2024. Gross profit was $12.4 million, or 16.3% of net sales, compared to $17.7 million, or 20.5% of net sales in the prior year quarter. The decline is primarily a result of a decline in merchandise margin and the deleverage of store occupancy costs on lower sales. The decline in merchandise margin was primarily due to liquidation activity to optimize inventory ahead of expanding Bed Bath & Beyond assortments, the write off of the inventory damaged by the tornado and incremental tariff costs. Operating expenses in the second quarter of 2025 were $31.1 million, or 41.1% of net sales, compared to $31.0 million, or 35.9% of net sales in the prior year quarter. The second quarter of 2025 included higher insurance costs related to damage at the Company's Jackson, Tennessee distribution center due to a tornado that hit the center on May 20, 2025. In total, the Company incurred expenses of $2.0 million related to damage caused by the tornado that damaged the Company's distribution center in Jackson, Tennessee on May 20, 2025. Related expenses which included freight to move product to temporary storage facilities and professional fees to secure and repair the site, net of insurance proceeds were recorded in other operating expenses, and the write-off of damaged inventory, which is a component of cost of sales. Net loss in the second quarter of 2025 was $20.2 million, or a loss of $0.90 per diluted share, compared to $14.5 million, or a loss of $1.11 per diluted share in the prior year quarter. Diluted weighted average shares outstanding in the second quarter of 2025 were approximately 22.5 million compared to 13.1 million in the prior year quarter, mainly due to Beyond acquiring approximately 8.9 million shares of common stock in the Company. Adjusted net loss* in the second quarter of 2025 was $17.8 million, or an adjusted loss of $0.79 per diluted share, compared to adjusted net loss of $13.9 million, or an adjusted loss of $1.06 per diluted share in the prior year quarter. Adjusted EBITDA* in the second quarter of 2025 was a loss of $14.3 million compared to a loss of $10.2 million in the prior year quarter. The Company closed 5 stores during the period to end the quarter with 309 stores. Balance Sheet As of August 2, 2025, inventory was $81.7 million, compared to inventory of $92.8 million as of August 3, 2024. As of August 2, 2025, the Company had a cash balance of $3.6 million, with $41.5 million of outstanding debt and $5.1 million in outstanding letters of credit under its senior secured revolving credit facility and $13.7 million in debt to Beyond, a related party and 40% owner of the Company. As of August 2, 2025, the Company had $3.0 million of availability for borrowing under the revolving credit facility, after the minimum required excess availability covenant. As of September 16, 2025, the Company had $49.0 million of outstanding debt and $5.1 million of outstanding letters of credit under its revolving credit facility with $10.8 million of availability, after the minimum required excess availability covenant, and $13.7 million in term loans to Beyond with $20 million available from Beyond. Availability under the Company's revolving credit facility fluctuates largely based on eligible inventory levels, and as eligible inventory increases in the second and third fiscal quarters in support of the Company's back-half sales plans, the Company's borrowing capacity increases correspondingly. *Non-GAAP financial measures. Please see "Non-GAAP Financial Measures" and "Reconciliation of GAAP Net Income to Adjusted EBITDA" and "Reconciliation of GAAP Net Income to Adjusted Net Income" for more information. Conference Call The Brand House Collective's management will host a conference call to discuss its financial results for the second quarter ended August 2, 2025, followed by a question-and-answer period with President and CEO, Amy Sullivan, and SVP and CFO, Andrea Courtois. Date: Tuesday, September 16, 2025Time: 9:00 a.m. Eastern TimeToll-free dial-in number: (855) 560-2577International dial-in number: (412) 542-4163 Please call the conference telephone number 10-15 minutes prior to the start time. An operator will register your name and organization. If you have any difficulty connecting with the conference call, please contact ICR at [email protected]. The conference call will be broadcast live and available for replay here and via the investor relations section of the Company's website at www.kirklands.com. The online replay will follow shortly after the call and continue for one year. A telephonic replay of the conference call will be available after the conference call through September 23, 2025. Toll-free replay number: (877) 344-7529International replay number: (412) 317-0088Replay ID: 7522303 Contact: Investor Relations The Brand House Collective, Inc. Andrea Courtois 1-615-872-4800 Investor Relations ICR Caitlin Churchill [email protected] 1-203-682-8200 Media The Brand House Collective, Inc. [email protected] About The Brand House Collective, Inc. The Brand House Collective, Inc., formerly Kirkland's Inc., is a multi-brand merchandising, supply chain and retail operator, managing a portfolio of iconic home and family brands including Kirkland's Home and Bed Bath & Beyond Inc.'s Bed Bath & Beyond Home, Bed Bath & Beyond, buybuy Baby, and Overstock. Currently operating more than 300 stores across 35 states as well as e-commerce sites, www.kirklands.com and www.bedbathandbeyondhome.com, the Company offers distinctive brand experiences providing curated, high-quality product assortments for every room, every moment, and for every budget. More information can be found at www.kirklands.com. Forward-Looking Statements Except for historical information contained herein, certain statements in this release, constitute forward-looking statements that are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are subject to the finalization of the Company's quarterly financial and accounting procedures. Forward-looking statements deal with potential future circumstances and developments and are, accordingly, forward-looking in nature. You are cautioned that such forward-looking statements, which may be identified by words such as "anticipate," "believe," "expect," "estimate," "intend," "plan," "seek," "may," "could," "strategy," and similar expressions, involve known and unknown risks and uncertainties, many of which are outside of the Company's control, which may cause the Company's actual results to differ materially from forecasted results. Those risks and uncertainties include, among other things, risks associated with the effect of the transactions entered into with Beyond (the "Transactions") on the Company's business relationships; operating results and business generally; unexpected costs, charges or expenses resulting from the Transactions; potential litigation relating to the Transactions that could be instituted against Beyond, the Company or their affiliates' respective directors, managers or officers, including the effects of any outcomes related thereto; continued availability of capital and financing; the ability to obtain the various synergies envisioned between the Company and Beyond; the ability of the Company to successfully open new stores or rebrand or operate existing Kirkland's Home stores under a Bed Bath & Beyond Home or other licensed brand; the ability of the Company to successfully market its products to new customers and expand through new e-commerce platforms and to implement its plans, forecasts and other expectations with respect to its business after the completion of the Transactions and realize additional opportunities for growth and innovation; risks associated with the Company's liquidity including cash flows from operations and the amount of borrowings under the secured revolving credit facility; the fact that our independent registered public accounting firm's report for the year ended February 1, 2025 is qualified as to our ability to continue as a going concern; the Company's ability to successfully implement cost savings and other strategic initiatives intended to improve operating results and liquidity positions; the Company's actual and anticipated progress towards its short-term and long-term objectives including its multi-brand and omni-channel strategy; the risk that natural disasters, pandemic outbreaks, global political events, war and terrorism could impact the Company's revenues, inventory and supply chain; the continuing consumer impact of inflation and countermeasures, including high interest rates; the effectiveness of the Company's marketing campaigns; risks related to changes in U.S. policy related to imported merchandise, particularly with regard to the impact of tariffs on goods imported from China and strategies undertaken to mitigate such impact; the Company's ability to retain its senior management team; volatility in the price of the Company's common stock, the competitive environment in the home décor industry in general and in the Company's specific market areas; inflation, fluctuations in cost and availability of inventory; increased transportation costs and potential interruptions in supply chain, distribution systems and delivery network, including the Company's e-commerce systems and channels; the ability to control employment and other operating costs; availability of suitable retail locations and other growth opportunities; disruptions in information technology systems including the potential for security breaches of the Company's information or its customers' information, seasonal fluctuations in consumer spending, and economic conditions in general. Those and other risks are more fully described in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K filed on May 2, 2025, as amended on May 30, 2025, and subsequent reports. Forward-looking statements included in this release are made as of the date of this release. Any changes in assumptions or factors on which such statements are based could produce materially different results. Except as required by law, the Company disclaims any obligation to update any such factors or to publicly announce results of any revisions to any of the forward-looking statements contained herein to reflect future events or developments. THE BRAND HOUSE COLLECTIVE, INC. UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS (In thousands, except per share data) ‌ 13-Week Period Ended August 2, August 3, 2025 2024 Net sales $ 75,788 $ 86,289 Cost of sales 63,419 68,629 Gross profit 12,369 17,660 Operating expenses: Compensation and benefits 17,827 18,653 Other operating expenses 12,643 11,384 Depreciation (exclusive of depreciation included in cost of sales) 591 925 Asset impairment 52 20 Total operating expenses 31,113 30,982 Operating loss (18,744) (13,322) Interest expense 1,464 1,420 Other income (39) (120) Loss before income taxes (20,169) (14,622) Income tax expense (benefit) 10 (118) Net loss $ (20,179) $ (14,504) Loss per share: Basic $ (0.90) $ (1.11) Diluted $ (0.90) $ (1.11) Weighted average shares outstanding: Basic 22,460 13,074 Diluted 22,460 13,074 THE BRAND HOUSE COLLECTIVE, INC. UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS (In thousands, except per share data) ‌ 26-Week Period Ended August 2, August 3, 2025 2024 Net sales $ 157,292 $ 178,042 Cost of sales 124,639 133,314 Gross profit 32,653 44,728 Operating expenses: Compensation and benefits 35,681 37,939 Other operating expenses 24,909 25,702 Depreciation (exclusive of depreciation included in cost of sales) 1,251 1,886 Asset impairment 72 31 Total operating expenses 61,913 65,558 Operating loss (29,260) (20,830) Interest expense 2,812 2,547 Other income (123) (236) Loss before income taxes (31,949) (23,141) Income tax expense 54 193 Net loss $ (32,003) $ (23,334) Loss per share: Basic $ (1.44) $ (1.79) Diluted $ (1.44) $ (1.79) Weighted average shares outstanding: Basic 22,277 13,019 Diluted 22,277 13,019 THE BRAND HOUSE COLLECTIVE, INC. UNAUDITED CONSOLIDATED CONDENSED BALANCE SHEETS (In thousands) ‌ August 2, February 1, August 3, 2025 2025 2024 ASSETS Current assets: Cash and cash equivalents $ 3,641 $ 3,820 $ 4,461 Inventories, net 81,693 81,899 92,760 Prepaid expenses and other current assets 6,312 5,585 8,216 Total current assets 91,646 91,304 105,437 Property and equipment, net 18,749 22,062 25,454 Operating lease right-of-use assets 108,672 121,229 128,046 Other assets 2,863 7,593 7,282 Total assets $ 221,930 $ 242,188 $ 266,219 LIABILITIES AND SHAREHOLDERS' DEFICIT Current liabilities: Accounts payable $ 56,583 $ 43,935 $ 59,967 Accrued expenses and other liabilities 21,386 20,183 20,956 Operating lease liabilities 37,372 39,355 38,602 Related party debt 1,541 — — Current debt, net — 49,199 — Total current liabilities 116,882 152,672 119,525 Operating lease liabilities 83,100 95,085 100,565 Related party debt, net 11,895 — — Long-term debt, net 41,520 10,003 61,396 Other liabilities 3,694 3,445 4,438 Total liabilities 257,091 261,205 285,924 Shareholders' deficit (35,161) (19,017) (19,705) Total liabilities and shareholders' deficit $ 221,930 $ 242,188 $ 266,219 THE BRAND HOUSE COLLECTIVE, INC. UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS (In thousands) ‌ 26-Week Period Ended August 2, August 3, 2025 2024 Cash flows from operating activities: Net loss $ (32,003) $ (23,334) Adjustments to reconcile net loss to net cash used in operating activities: Depreciation of property and equipment 4,150 5,137 Amortization of debt issuance and original issue discount costs 843 256 Asset impairment 72 31 Gain (loss) on disposal of property and equipment 19 (7) Stock-based compensation expense 321 556 Changes in assets and liabilities: Inventories, net 206 (18,670) Prepaid expenses and other current assets (727) (613) Accounts payable 12,403 14,514 Accrued expenses 1,261 (2,207) Operating lease assets and liabilities (1,411) (1,990) Other assets and liabilities 4,800 (61) Net cash used in operating activities (10,066) (26,388) ‌ Cash flows from investing activities: Proceeds from sale of property and equipment 18 17 Capital expenditures (1,026) (1,193) Net cash used in investing activities (1,008) (1,176) ‌ Cash flows from financing activities: Borrowings on revolving line of credit 88,644 22,800 Repayments on revolving line of credit (90,124) (4,100) Borrowings on term loans 5,000 10,000 Payments of debt and equity issuance costs (570) (429) Cash used in net share settlement of stock options and restricted stock units (55) (51) Proceeds from issuance of common stock 8,000 — Net cash provided by financing activities 10,895 28,220 ‌ Cash and cash equivalents: Net (decrease) increase (179) 656 Beginning of the period 3,820 3,805 End of the period $ 3,641 $ 4,461 ‌ Supplemental schedule of non-cash activities: Non-cash accruals for purchases of property and equipment $ 325 $ 227 Non-cash accruals for debt and equity issuance costs 632 830 ‌ Conversion of convertible note, accrued interest and unamortized debt issuance costs into common stock $ 6,676 — Common stock issued in exchange for equity issuance costs 574 — Non-GAAP Financial Measures To supplement our unaudited consolidated condensed financial statements presented in accordance with generally accepted accounting principles ("GAAP"), this earnings release contains certain non-GAAP financial measures, including EBITDA, adjusted EBITDA, adjusted operating loss, adjusted net loss and adjusted diluted loss per share. These measures are not in accordance with, and are not intended as alternatives to, GAAP financial measures. The Company uses these non-GAAP financial measures internally in analyzing our financial results and believes that they provide useful information to analysts and investors, as a supplement to GAAP financial measures, in evaluating the Company's operational performance. The Company defines EBITDA as net loss before income tax expense, interest expense, other income and depreciation. Adjusted EBITDA is defined as EBITDA adjusted to remove asset impairment, stock-based compensation expense (due to the non-cash nature of this expense), severance charges (as it fluctuates based on the needs of the business and does not represent a normal recurring operating expense), tornado related costs (as these do not represent a normal recurring expenses), and any financing related legal or professional fees that, due to their nature, did not qualify for capitalization as deferred debt or equity issuance costs. Adjusted operating loss is defined as operating loss adjusted for asset impairment, stock-based compensation expense, severance charges, tornado related costs and financing related legal or professional fees not qualifying for capitalization. The Company defines adjusted net loss as net loss adjusted for asset impairment, stock-based compensation expense, severance charges, tornado related costs, financing related legal or professional fees not qualifying for capitalization and the related tax adjustments. The Company defines adjusted loss per diluted share as adjusted net loss divided by weighted average diluted share count. Non-GAAP financial measures are intended to provide additional information only and do not have any standard meanings prescribed by GAAP. Use of these terms may differ from similar measures reported by other companies. Each non-GAAP financial measure has its limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of the Company's results as reported under GAAP. The following table shows an unaudited non-GAAP measure reconciliation of net loss to EBITDA and adjusted EBITDA (in thousands) for the periods indicated: 13-Week Period Ended 26-Week Period Ended August 2, 2025 August 3, 2024 August 2, 2025 August 3, 2024 Net loss $ (20,179) $ (14,504) $ (32,003) $ (23,334) Income tax expense (benefit) 10 (118) 54 193 Interest expense 1,464 1,420 2,812 2,547 Other income (39) (120) (123) (236) Depreciation 2,060 2,513 4,150 5,137 EBITDA (16,684) (10,809) (25,110) (15,693) Adjustments: Asset impairment(1) 52 20 72 31 Stock-based compensation expense(2) 82 264 321 556 Beyond transaction costs not subject to capitalization(3) 100 — 229 — Severance charges(4) 157 317 283 390 Tornado expenses, net(5) 1,974 — 1,974 — Total adjustments 2,365 601 2,879 977 Adjusted EBITDA $ (14,319) $ (10,208) $ (22,231) $ (14,716) The following table shows an unaudited non-GAAP measure reconciliation of operating loss to adjusted operating loss (in thousands) for the periods indicated:  13-Week Period Ended 26-Week Period Ended August 2, 2025 August 3, 2024 August 2, 2025 August 3, 2024 Operating loss $ (18,744) $ (13,322) $ (29,260) $ (20,830) Adjustments: Asset impairment(1) 52 20 72 31 Stock-based compensation expense(2) 82 264 321 556 Beyond transaction costs not subject to capitalization(3) 100 — 229 — Severance charges(4) 157 317 283 390 Tornado expenses, net(5) 1,974 — 1,974 — Total adjustments 2,365 601 2,879 977 Adjusted operating loss $ (16,379) $ (12,721) $ (26,381) $ (19,853) The following table shows an unaudited non-GAAP measure reconciliation of net loss and diluted loss per share to adjusted net loss and adjusted diluted loss per share (in thousands, except per share data) for the periods indicated:  13-Week Period Ended 26-Week Period Ended August 2, 2025 August 3, 2024 August 2, 2025 August 3, 2024 Net loss $ (20,179) $ (14,504) $ (32,003) $ (23,334) Adjustments: Asset impairment(1) 52 20 72 31 Stock-based compensation expense(2) 82 264 321 556 Beyond transaction costs not qualifying for capitalization(3) 100 — 229 — Severance charges(4) 157 317 283 390 Tornado expenses, net(5) 1,974 — 1,974 — Total adjustments 2,365 601 2,879 977 Tax benefit of adjustments 10 4 20 18 Total adjustments, net of tax 2,375 605 2,899 995 Adjusted net loss $ (17,804) $ (13,899) $ (29,104) $ (22,339) Diluted loss per share $ (0.90) $ (1.11) $ (1.44) $ (1.79) Adjusted diluted loss per share $ (0.79) $ (1.06) $ (1.31) $ (1.72) Diluted weighted average shares outstanding 22,460 13,074 22,277 13,019 (1) Asset impairment charges are related to store property and equipment. (2) Stock-based compensation expense includes amounts amortized to expense related to equity incentive plans. (3) Consulting and legal fees incurred relating to the Company's transactions with Beyond that, due to their nature, did not qualify for capitalization as deferred debt or equity issuance costs. Given the magnitude and scope of these strategic transactions, the Company considers the incremental consulting and legal fees incurred not reflective of the ongoing costs to operate its business. (4) Severance charges include expenses related to severance agreements and permanent store closure compensation costs. (5) Tornado related costs include the write-off of damaged inventory, a component of cost of sales, and expenses to move product to temporary storage and professional fees to secure and repair the damage caused by the tornado that damaged the Company's distribution center in Jackson, Tennessee on May 20, 2025 which are recorded in other operating expenses, net of insurance proceeds. SOURCE The Brand House Collective, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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