1. The Cheesecake Factory offers gift card promotion starting November 13, 2025. 2. Customers get a $15 bonus card for every $50 gift card purchased. 3. Promotion continues in restaurants from Black Friday, November 28, 2025. 4. This drives holiday sales, benefiting cash flow for CAKE. 5. Strong menu selection supports attractiveness of gift card offerings.
Holiday promotions generally boost sales, evidenced by past increases during similar programs. For instance, CAKE previously enjoyed revenue spikes during holiday campaigns.
The gift card program is significant for CAKE, given its potential to increase customer traffic and sales during the critical holiday season. Such promotions historically correlate with improved financial performance.
Promotions typically affect sales and sentiment during holiday season, expected until early 2026. Similar campaigns have shown immediate positive effects on consumer spending.
Holiday Gift Card Offer Available Online Beginning November 13 and in Restaurants Beginning Black Friday, November 28
The Cheesecake Factory® (NASDAQ:CAKE), known for its extensive menu, generous portions and legendary desserts, is kicking off the holiday season early with a sweet gift card offer available online beginning today, Thursday, November 13 through the end of the year: For every $50 worth of gift cards purchased online, guests will receive a $15 bonus card redeemable from January 1 through February 28, 2026.* This same offer will also be available at all of The Cheesecake Factory restaurants nationwide beginning Black Friday, November 28, through the end of the year.*
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With more than 250 menu selections – freshly prepared and from scratch – including the recently introduced Bites and Bowls – and more than 30 legendary cheesecakes, The Cheesecake Factory gift cards and bonus cards are the perfect gift to give to anyone on your holiday list – or to keep for yourself. Use them when dining in or ordering online for pickup or curbside to-go from https://www.thecheesecakefactory.com.
"We are pleased to announce the return of our annual holiday gift card offer," said David Overton, Founder, and CEO of The Cheesecake Factory Incorporated. "With such an extensive menu, we are known for offering ‘something for everyone' and we hope this special offer will allow our guests to use the $15 bonus card to enjoy whatever they're in the mood for."
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About The Cheesecake Factory Incorporated
The Cheesecake Factory is a leader in experiential dining. We are culinary forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate people – this defines who we are and where we are going. We currently own and operate 368 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child® and a collection of other FRC brands. Internationally, 35 The Cheesecake Factory® restaurants operate under licensing agreements. Our bakery division operates two facilities that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers. In 2025, we were named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the twelfth consecutive year. To learn more, visit www.thecheesecakefactory.com, www.northitalia.com, www.iamaflowerchild.com and www.foxrc.com.
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