1. EA announces Jude Bellingham and Jamal Musiala as cover athletes for FIFA 26. 2. Gameplay reveal for EA SPORTS FC 26 ahead of its September 2025 launch.
The announcement of popular athletes as cover stars boosts brand visibility, similar to prior successful game launches like FIFA 21. Historical data shows that positive promotional campaigns can lead to increased sales and stock performance.
The article details a significant marketing strategy impacting EA's future revenue streams, reflecting strong athlete endorsements that historically correlate with sales growth.
The marketing build-up toward the 2025 launch may increase investor confidence over time, as awareness and anticipation typically grow leading to release dates, akin to past successful launches.