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The Coffee Cocktail of a Generation: Mr Black Espresso Martini Fest Marks Year Four

1. Espresso Martini is now the #2 cocktail in the U.S. 2. Mr Black Cold Brew Liqueur plays a key role in its popularity. 3. The festival from Sept 29 to Oct 5 promotes cocktail innovation. 4. Mr Black is the fastest-growing coffee liqueur in the U.S. 5. Diageo, parent of Mr Black, holds a leading position in beverage alcohol.

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FAQ

Why Bullish?

The surge in Espresso Martini popularity may increase demand for Mr Black, benefiting Diageo.

How important is it?

The article relates to a rising cocktail trend which boosts spirits sales, particularly for Diageo.

Why Short Term?

Immediate effects from the festival may boost sales and visibility of Diageo products.

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Bars and bartenders across five cities reimagine the serve that's risen to the #2 cocktail in the U.S., /PRNewswire/ -- Now in its fourth year, Mr Black Espresso Martini Fest unites America's top cocktail cities in a nationwide toast. From September 29th through October 5th, the festival will spotlight the Espresso Martini at acclaimed bars across select cities in the United States, Europe and China—presenting bold riffs, unexpected twists, and timeless classics. Mr Black Espresso Martini Fest Returns for the Fourth Year The Espresso Martini continues to dominate cocktail culture. According to CGA by NIQ's cocktail tracker, it is now the second most popular cocktail in the U.S., second only to the Margarita*. Its ascent underscores why Mr Black Espresso Martini Fest has become the definitive national celebration of this modern staple. For one week, participating bars will showcase the drink's endless versatility—all anchored by one consistent throughline—Mr Black Cold Brew Coffee Liqueur. That central role reflects not just the brand's leadership in cocktail culture, but also its unmatched liquid credentials: made with real coffee, Mr Black is crafted with specialty Arabica beans, cold-brewed for complex flavor and a smooth finish. Designed for exceptional cocktails, it delivers a bold, coffee-first profile with natural notes of cacao and caramel—making it the bartender's essential ingredient in the Espresso Martini's storied revival. "What started as a celebration of a single cocktail has become a way to connect communities of coffee and cocktail lovers across the country," said Olivia Kupfer, Global Brand Director, Mr Black. "The Espresso Martini resonates because it's equal parts ritual, flavor, and fun—and this year's festival gives people more opportunities than ever to explore it in fresh and surprising ways, always with Mr Black at the center." By gathering influential bars and bartenders to celebrate this delicious drink, the namesake festival has cemented itself as the definitive showcase of coffee in cocktail culture. Each edition highlights new techniques and the artful spirit that keeps the Espresso Martini at the forefront of modern drinking.From neighborhood bar takeovers to citywide kickoff events, Mr Black Espresso Martini Fest offers countless ways to join the celebration. Consumers aged 21 and over are encouraged to plan their week by checking out the full list of participating venues and special happenings at Mr Black Espresso Martini Festival Hub, and following along on Instagram @mrblackspirits.Mr Black Cold Brew Coffee Liqueur is available nationwide, with a suggested retail price of $29.99 for a 750ml bottle. As always, Mr Black reminds all participants to enjoy responsibly and drink responsibly. For more information, visit https://www.mrblack.co/us.*Source: CGA by NIQ, Cocktail Tracker, June 2025.ABOUT MR BLACK COLD BREW COFFEE LIQUEURFounded in Australia, Mr Black is a trailblazer in the world of coffee liqueurs. A first of its kind, Mr Black employs an entirely cold extraction, and is certified vegan, kosher, and gluten free. Boasting a bittersweet blend of Arabica coffees and neutral grain vodka, Mr Black uses a slow-drip method that results in a more robust and sweet profile, creating a liqueur that is bold, complex, balanced, and unapologetically coffee. This commitment to quality and innovation has made Mr Black the #1 super-premium and fastest-growing coffee liqueur in the USA.ABOUT DIAGEO NADiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NASOURCE DIAGEO WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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