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The George at Columbia, Tapestry Collection by Hilton Opens in Harlem, Celebrating Style and Heritage in Northern Manhattan

1. The George at Columbia is now open, enhancing Harlem's cultural landscape. 2. The hotel celebrates local history and aims to engage community connections. 3. Properties feature modern amenities and local partnerships for guest experiences. 4. The hotel represents Hilton's growth in independent, design-oriented spaces. 5. Future restaurants and amenities will further attract visitors and locals.

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Why Bullish?

The opening of The George at Columbia signals strategic growth in vibrant neighborhoods. Historical examples show that new properties in culturally rich areas typically enhance brand reputation and revenue.

How important is it?

The news reflects Hilton's strategic expansion into significant markets, enhancing investor sentiment and potential stock value.

Why Long Term?

The presence of a new hotel in Harlem supports long-term brand visibility and customer engagement.

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, /PRNewswire/ -- Bringing together the neighborhood's vibrant culture, the prestige of a globally renowned university, and Hilton's trusted comfort, The George at Columbia, Tapestry Collection by Hilton is now open on Morningside Avenue and 126th  Street, marking an iconic moment for this beloved Harlem community. The George at Columbia exterior, photo credit: Nathan Hindman Surrounded by cultural landmarks such as Columbia University, the Apollo Theater, Morningside Park, the Studio Museum, and the National Jazz Museum, The George is inspired by the rich history that came before it. Its namesake is a dual nod to both George "Shorty George" Snowden, the Harlem dance legend, and King George II, who chartered Columbia in 1754. "As someone born and raised in Harlem, opening The George is both personal and profound," said Sam Martinez, general manager of The George at Columbia. "To come back to Harlem for this role and lead a property that brings jobs, cultivates partnerships with local businesses, and welcomes both neighbors and visitors is a true honor." Delivering on elevated design, The George features an expressive aesthetic. In the main spaces, rich earth tones, matte blacks, deep greens, and warm neutrals are layered with art deco finishing, brass accents, soft light, and plush seating. Its 139 guest rooms offer a quiet retreat, with more natural textures and floor-to-ceiling window views of the city streets or its sprawling pool deck and urban courtyard. Amenities include a terrace lounge, lobby bar, fitness center, complimentary high-speed Wi-Fi and 2,000 square feet of flexible meeting space. Two full-service restaurant concepts are slated to open in Spring 2026, and a heated outdoor pool is slated to open in Summer 2026."There is always something unique to discover at every Tapestry Collection by Hilton hotel, and The George is no exception," said Elizabeth Scruggs, brand leader, Tapestry Collection by Hilton."It's authentic connection to the community, clever namesake and warm, welcoming design make it a gathering spot for guests and locals alike in one of Manhattan's most vibrant, storied neighborhoods. In short, The George is a stellar addition to our fast-growing Collection of over 170 hotels worldwide."The George introduces a beautiful, design-conscious hospitality experience that honors Harlem's artistic soul. Its arrival symbolizes recognition of the neighborhood's significance not just as a tourist stop, but as a thriving center of culture, scholarship, and daily life. The George will serve as a property inviting global visitors to engage in Harlem's unique energy while providing local residents with a welcoming place of gathering and pride."The George is more than a place to stay: It is a neighborhood hub," said Andrew Nkunku, regional director of sales and marketing of The George at Columbia. "Through local hiring, community-focused programming, and welcoming public spaces, we've built something rooted in Harlem's history. Our goal is to make the storytelling as dynamic as the guest experience, while immersing ourselves in this community that is so dear to my heart. We're so happy to begin this journey."Guests of The George benefit from Harlem's legacy of artistry and creativity, and the comfort of Hilton's trusted brand, including Digital Key and exclusive direct booking perks. The George is the neighborhood's first Hilton property. Tapestry Collection by Hilton is a global portfolio of independent hotels, each with an original, vibrant personality. Every hotel's unique story comes to life through elevated design and food and beverage inspired by the locale, offering guests authentic experiences across an array of destinations worth exploring.The George at Columbia, Tapestry Collection by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton's world-class hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.The George at Columbia, Tapestry Collection by Hilton is located at 412 West 126th Street, Harlem, New York, 10027. Reservations can be made at https://www.hilton.com/en/hotels/nycgeup-the-george-at-columbia-harlem/ or by calling 646-566-888. Guests who book directly through Hilton channels enjoy exclusive benefits, including the ability to earn and redeem Hilton Honors Points for future adventures. About The George at Columbia The George at Columbia, opening in fall 2025, is a lifestyle hotel in the heart of one of New York City's most vibrant and culturally rich neighborhoods. Part of Hilton's Tapestry Collection, the hotel reflects Harlem's creative legacy and Columbia University's historic roots through thoughtful design, local hiring, and community-centered programming. Featuring 139 guest rooms, an outdoor heated pool, fitness center, and flexible meeting spaces, The George offers a distinctive yet comfortable experience. Two restaurants are slated to open in Spring 2026, complementing the hotel's full-service amenities. Located at 410 West 126th Street, The George combines Harlem's artistic spirit with Hilton's trusted services, including Digital Key and Hilton Honors; for more information, visit Hilton.com or call 646-566-8888. About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with aportfolio of 24 world-class brands comprising more than 8,800 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 226 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visitstories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn,Instagram and YouTube. About Tapestry Collection by Hilton  Tapestry Collection by Hilton is a portfolio of more than 170 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram, and X. SOURCE The George at Columbia, Tapestry Collection by Hilton WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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