The Hershey Company Highlights New Products and Drives Retail Growth at 2025 NACS Show

, /PRNewswire/ -- Event Details: Event: NACS Show Expo 2025 Dates: October 15-17, 2025 Location: Chicago, IL Hershey Booth: #S5706 EXECUTIVE SUMMARY The Hershey Company (NYSE: HSY) will showcase product innovations and convenience channel growth strategies at the 2025 NACS Show Expo, featuring the highly anticipated Reese's OREO® Cup and new offerings across its snacking portfolio, including confectionery, salty snacks and protein offerings. The company will share data-driven insights on bundling strategies, promotional tactics and merchandising approaches that drive repeat purchases and increase basket sizes in convenience stores. FEATURED PRODUCT INNOVATIONS Reese's OREO® Cup What it is: Milk chocolate and white creme peanut butter cups with OREO® cookie crumbs - since launch, it's on track to be one of Reese's biggest launches Why it matters: Unites America's No. 1 candy and No. 1 cookie brands, making a high-impact debut poised to drive major growth Jolly Rancher Ropes Tropical Flavor What it is: Chewy ropes with juicy center featuring fruit punch and mango pairing Why it matters: Expands the fast-growing Jolly Rancher Ropes lineup, capitalizing on 30.7% category growth since 20211 Shaq-A-Licious XL Gummies in Sneaker Shapes What it is: Sneaker-shaped gummies in strawberry, mango, and lime flavors, created through a collaboration with basketball legend Shaquille O'Neal Why it matters: The third-fastest growing sweets brand since its 2024 debut1 Dot's Homestyle Pretzels Buffalo Flavor What it is: Buffalo-flavored seasoned pretzel twists Why it matters: The No.1 pretzel franchise in convenience stores and has grown 16.4% in the past year1 SkinnyPop Popcorn White Cheddar and Butter (Reformulated) What's new: White Cheddar now features real cheese; Butter has richer, creamier taste Why it matters: Enhances the No. 2 branded popcorn in C-stores while maintaining clean ingredients1 BY THE NUMBERS Salty Snacks Growth: 9.5% YTD sales increase for Hershey's salty brands in C-stores (outpacing total category)2 No. 1 pretzel franchise: Dot's Homestyle Pretzels in convenience No. 2 branded popcorn: SkinnyPop Popcorn in convenience Sweets Performance: Jolly Rancher and Shaq-A-Licious XL Gummies are among fastest-growing non-chocolate confectionery brands in C-stores, and Hershey has grown sweets business by 23.2% in 20252 Bundling Impact: 60% of shoppers have purchased a foodservice bundle at C-stores3 34% of shoppers include candy in their bundles3 Nearly one-third of total C-store sales and profits come from foodservice2 Promotional Effectiveness: 56% average unit lift from confectionery promotions in C-stores4 92% promotional lift for standard-size bars (outperforming king-size bars threefold) 4 Standard-size bars represent 15% of total CMG sales4 EXECUTIVE PERSPECTIVE "We work hand-in-hand with our retail partners to make every shopper interaction count," said Tiffany Menyhart, Chief Customer Officer, The Hershey Company. "Through thoughtful pack and product innovation grounded in consumer trends and understanding, we help retailers deliver more options and help increase sales." GROWTH STRATEGIES FOR C-STORE RETAILERS Optimize Salty Snacks AssortmentFocus on stocking top-performing SKUs, organizing by usage occasion, and using vertical merchandising to boost visibility. These tactics ensure shelf space aligns with sales and maximizes conversions in busy aisles. Accelerate With Sweets InnovationFast-growing brands like Jolly Rancher, Shaq-A-Licious XL Gummies, and the newly acquired Sour Strips are propelling Hershey's non-chocolate confectionery growth, with Sour Strips expanding distribution in 2026. Strategic acquisitions are boosting Hershey's appeal among Gen Z shoppers and strengthening its position in convenience retail. Maximize Promotions With Everyday Multiples (EDM) StrategyThe Everyday Multiples (EDM) strategy bundles low-cost items to encourage shoppers to buy more, offering consistent value and using prominent displays and signage to drive awareness. This approach is highly effective in C-stores, where confectionery promotions deliver a 56% average unit lift and standard bars achieve a 92% promotional lift. FREQUENTLY ASKED QUESTIONS Q: When and where is the NACS Show Expo 2025? A: October 15-17, 2025, in Chicago, IL. Visit Hershey at booth #S5706.Q: What is Hershey's biggest product launch for 2025? A: The Reese's OREO® Cup, combining America's No.1 candy and No. 1 cookie brands.Q: How are Hershey's salty snacks performing in C-stores? A: Hershey's salty brands (Pirate's Booty Puffs, SkinnyPop Popcorn, Dot's Homestyle Pretzels) are up 9.5% YTD, outpacing the total category.Q: What is the EDM promotional strategy? A: Everyday Multiples (EDM) is a bundle deal strategy for low-cost items that encourages multi-unit purchases and rewards loyal shoppers.Q: Why are C-stores important for product innovation? A: C-stores allow consumers to try new products before committing to larger packtypes in mainstream retail, making the channel a powerful growth driver. HERSHEY'S COMPLETE PORTFOLIO AT NACS 2025 Confectionery Brands: Reese's, Hershey's, Jolly Rancher, Ice Breakers, ROLO®, Shaq-A-Licious XL Gummies, Sour Strips Better-For-You & Protein: ONE Brands, FULFILSalty Snacks: Pirate's Booty, SkinnyPop, Dot's Homestyle Pretzels Pricing is at the sole discretion of the retailer. DATA SOURCES 1 Circana 2025 YTD Ending 9/28/20252 Circana 2025 YTD Ending 9/7/20253 Mintel's NACS CSX Convenience Benchmarking Database 20244 Circana 2025 YTD Ending 6/29/2025 About The Hershey CompanyThe Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels. For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education. To learn more, visit http://www.thehersheycompany.com/. Follow: http://www.twitter.com/hersheycompany https://www.linkedin.com/company/the-hershey-company http://www.facebook.com/hersheycompany http://www.youtube.com/hersheycompany http://www.instagram.com/hersheycompany SOURCE The Hershey Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

The Hershey Company Highlights New Products and Drives Retail Growth at 2025 NACS Show

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