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The Honest Company Announces Inducement Grant Under Nasdaq Listing Rule 5635(c)(4)

1. The Honest Company appointed Etienne von Kunssberg as SVP, Supply Chain. 2. A grant of 115,122 restricted stock units was given as inducement. 3. The grant is part of the 2023 Inducement Plan approved by the Board. 4. Units vesting begins March 16, 2025, fostering stable long-term leadership. 5. This leadership change aligns with HNST's sustainable growth mission.

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FAQ

Why Bullish?

Etienne von Kunssberg's experience can drive efficiency in supply chain, benefiting HNST's operational performance. Historical cases like Apple showed how key hires can lead to improved stock performance.

How important is it?

New leadership typically results in strategic innovations, improving the company's market position, which is crucial for HNST's future growth.

Why Long Term?

The vesting schedule encourages retention and aligns long-term goals, which could stabilize or increase HNST's share value similar to past successful leadership transitions in companies like Amazon.

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APPLAMZNP&G
March 18, 2025 16:05 ET  | Source: The Honest Company, Inc. LOS ANGELES, March 18, 2025 (GLOBE NEWSWIRE) -- The Honest Company (NASDAQ: HNST), a personal care company dedicated to creating cleanly-formulated and sustainably-designed products, today announced that it made an inducement grant to Mr. Etienne von Kunssberg in connection with his employment as The Honest Company’s new SVP, Supply Chain, effective February 24, 2025. Such grant was made under The Honest Company, Inc. 2023 Inducement Plan, which was approved and adopted on March 14, 2023, by the Company’s Compensation Committee of the Board of Directors. The Compensation Committee granted Mr. von Kunssberg an aggregate of 115,122 restricted stock units under the 2023 Inducement Plan. The grant was approved by the Compensation Committee on March 16, 2025, pursuant to a delegation by the Board of Directors and was issued as an equity grant pursuant to Nasdaq Listing Rule 5635(c)(4), as an inducement material to Mr. von Kunssberg entering into employment with The Honest Company. The restricted stock units granted are subject to a vesting schedule commencing on March 16, 2025, with 25% of the restricted stock units vesting on March 4, 2026 and an additional 6.25% of the restricted stock units vesting on each quarterly vesting date thereafter, subject to Mr. von Kunssberg’s continued employment. About The Honest CompanyThe Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com. Media Contact:Brenna Israel Mastbisrael@thehonestcompany.com Investor Inquiries:investors@thehonestcompany.com

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