The Most Profitable Dividend Strategy Is the Simplest One - WSJ

1. Pfizer lost its dividend aristocrat status, affecting its investor perception. 2. Over 80% of S&P 500 companies continue to pay dividends, maintaining market interest. 3. Focusing on dividend yield may outperform consistent dividend growth strategies. 4. Investment in second-quintile yielders has historically provided high returns. 5. Alternative strategies like shareholder yield could outperform traditional dividend approaches.