1. Jack in the Box launches SOUR PATCH KIDS® drink lineup for summer. 2. New offerings include Watermelon Shake, Twisted Soda, Lemonade, and Slushie. 3. Limited-time beverages aimed at attracting summer customers. 4. Introduces flavored curly fries, enhancing overall menu appeal. 5. Collaboration emphasizes Jack's focus on innovative drink options.
The partnership with SOUR PATCH KIDS® could attract new customers, similar to past successful collaborations. Historical examples include increased sales from seasonal menu items and partnerships.
The article discusses a significant product innovation that aligns with market trends and consumer preferences. New drink offerings may boost sales and brand visibility.
New product launches generally spur immediate consumer interest, driving sales in the short term. Seasonal promotions create urgency, enhancing immediate demand.
SAN DIEGO--(BUSINESS WIRE)--This month, Jack in the Box, Inc. (NASDAQ: JACK) is turning up the drink variety with a bold new addition: the all-new SOUR PATCH KIDS® Watermelon beverages. In partnership with the iconic SOUR PATCH KIDS® brand, Jack is introducing a tangy, refreshing drink lineup that brings the unmistakable SOUR THEN SWEET® experience to your cup.
Featuring the punchy, juicy flavor of watermelon with a craveably tart edge, these limited-time beverages mark the brand’s first-ever collaboration with a sour candy—and one of its most unique beverage offerings yet. It’s the perfect fusion of Jack in the Box’s unexpected drink innovation and SOUR PATCH KIDS®’ playful, bold personality. Here's what’s on tap:
This exclusive launch joins Jack’s growing lineup of crave-worthy drinks, including Milk Tea with Boba, Red Bull® Infusions, Vanilla Sweet Cream Iced Coffees and so munch more. The SOUR PATCH KIDS® Watermelon beverages are here for a good time, not a long time—so get your hands on them while they last.
On top of new drinks, Jack in the Box is flipping the fry game with new Flavored Seasoned Curly Fries—its first-ever twist on the fan-favorite classic. Choose from Chili Crisp, bringing heat and umami crunch, or BBQ Potato Chip, packed with smoky, sweet, snackable flavor. Bold drinks or bold fries, summer at Jack just hits different.
Available now at Jack in the Box locations, online and on the Jack app nationwide.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation's largest hamburger chains with approximately 2,190 restaurants across 22 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 590 restaurants across 17 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.
About SOUR PATCH KIDS® Candy
SOUR PATCH KIDS ® is a beloved SOUR THEN SWEET® candy brand, available around the globe. SOUR PATCH KIDS ® candies have been igniting loveable mischief with fans since the SOUR PATCH KIDS® brand was established in 1985. For more information, follow SOUR PATCH KIDS® on Facebook/sourpatchkids, X @SourPatchKids, TikTok @therealsourpatchkids or on Instagram @SourPatchKids.
Category: Corporate