The secret to Labubus' success? China's 'blind box' craze
1. Blind boxes are gaining popularity in China, involving mystery purchases. 2. Pop Mart's Labubu toys are leading this trend, promoting repeat purchases. 3. Young consumers enjoy gambling on blind boxes, spending approximately $55 monthly. 4. Chinese government warns against addiction, suggesting potential regulatory constraints. 5. Miniso also taps into the blind box market, offering various products.