1. SKIPPY® and Milk Bar® reveal secret of popular Chocolate Peanut Butter Crunch Pie. 2. A new Peanut Butter Crunch Bar recipe is introduced for home baking. 3. The pie will be available starting Dec. 15, 2025, at Milk Bar® locations. 4. The collaboration aims to simplify holiday dessert preparations. 5. SKIPPY®, owned by Hormel Foods, enhances brand visibility through this partnership.
FAQ
Why Bullish?
The collaboration potentially increases SKIPPY® brand visibility and sales, benefiting HRL's revenues. Historical partnerships in food brands often lead to improved market performance.
How important is it?
The announcement strengthens Hormel Foods' product line and market position, indicating potential growth. Consumers' goodwill during holidays can translate into stronger sales figures.
Why Long Term?
The affiliation can enhance brand loyalty and sales consistently over time, particularly in holiday seasons. Previous brand collaborations show increased consumer engagement and product uptake.
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The SKIPPY® Brand and Milk Bar® Introduce New Holiday Dessert: Peanut Butter Crunch Bar
This holiday season, the SKIPPY® brand has teamed up with Milk Bar® to unveil a delightful secret behind one of its iconic desserts. The beloved Milk Bar® Chocolate Peanut Butter Crunch Pie has relied on the rich flavor of SKIPPY® Creamy Peanut Butter. Starting December 15, 2025, this festive pie will be available at Milk Bar® bakeries and through nationwide shipping, making it easier than ever to enjoy this holiday classic.
New Recipe Available for Home Chefs
As part of this exciting collaboration, SKIPPY® and Milk Bar® are introducing a new Peanut Butter Crunch Bar recipe. This recipe simplifies the festive flavors of the Chocolate Peanut Butter Crunch Pie, allowing fans to recreate the deliciousness at home. The Peanut Butter Crunch Bar combines creamy peanut butter, toasted rice cereal, and a sweet-and-salty chocolate-peanut coating.
For those interested in trying this festive recipe, it can be found at peanutbutter.com.
Brand Insights and Holiday Traditions
"Peanut butter is at the heart of so many holiday traditions, from classic cookies to buckeyes," said Sam Hovick, brand manager for the SKIPPY® brand. "When we discovered that SKIPPY® Creamy Peanut Butter was the secret behind this iconic Milk Bar® dessert, we knew it was a match made in peanut butter heaven." This partnership brings festive joy, offering options for everyone, whether they choose to ship the pie or create their own version at home.
Christina Tosi, founder of Milk Bar®, echoed this sentiment, stating, "The secret is out. Our delicious pie has always featured SKIPPY® Creamy Peanut Butter—and that's why it’s seriously THAT GOOD." The collaboration aims to make the holiday season both easier and more memorable.
About the SKIPPY® Brand
Established in 1933, the SKIPPY® brand has become a staple in households, synonymous with great peanut butter. Acquired by Hormel Foods Corporation (NYSE: HRL) in 2013, SKIPPY® continues to deliver the perfect blend of sweet and savory flavors, maintaining a strong following among peanut butter lovers. For further details on SKIPPY® products, visit peanutbutter.com.
About Milk Bar®
Since its inception in 2008, Milk Bar® has transformed traditional treats into innovative desserts, significantly impacting the culinary scene. Founded by Christina Tosi, a James Beard Award-winning pastry chef, Milk Bar now operates across multiple locations and offers its delicious products nationwide through online shipping, making it easier to enjoy these sweet treats during the holiday season.
About Hormel Foods Corporation
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with about $12 billion in annual revenue. Its diverse portfolio includes top brands such as PLANTERS®, SKIPPY®, and SPAM®, among others. Recognized as a leading innovator in corporate responsibility, Hormel Foods continues to deliver quality products while enriching communities.