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The Trade Desk Appoints Will Platt-Higgins as Executive Vice President of Business Development, North America

1. The Trade Desk appoints Will Platt-Higgins as EVP of Business Development. 2. He will align revenue goals with evolving brand marketer needs in North America.

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Why Bullish?

Historically, new leadership during strategic shifts has resulted in improved revenue and market performance for TTD.

How important is it?

Leadership appointments are critical for strategic alignment, likely enhancing TTD's market position over time.

Why Long Term?

The effective appointment of key personnel typically takes time to materialize in stock price through improved business strategies.

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NEW YORK--(BUSINESS WIRE)--Global advertising technology leader The Trade Desk today announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business development strategy across North America, aligning the company's revenue growth objectives with the evolving needs of brand marketers and agencies. Based in New York, Platt-Higgins reports to Jed Dederick, Chief Revenue Offi.

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