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The Trade Desk Expands Partnerships with OTT Platforms to Pioneer Programmatic Advertising on CTV Inventory

1. The Trade Desk gains access to premium CTV inventory, enhancing advertising reach. 2. This collaboration spans major Asia-Pacific markets including Hong Kong, boosting performance.

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FAQ

Why Bullish?

Access to premium inventory often increases ad revenue potential. Historical examples show that enhanced offerings can lead to stock price increases.

How important is it?

The news impacts advertising effectiveness, crucial for TTD's business model and growth potential.

Why Long Term?

Expanded inventory can improve revenue streams over time, benefiting TTD's growth trajectory long-term.

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HONG KONG--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced access to premium CTV inventory from industry leaders Viu, iQiyi, TCL Channel is now available across the region. This collaboration empowers advertisers to reach audiences more effectively by leveraging premium content on the open internet, significantly enhancing advertising performance. The partnerships span key markets across Asia-Pacific, including Hong Kong, as well as the Middle E.

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