LOS ANGELES -- (BUSINESS WIRE) -- The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its fourth quarter and fiscal year ended December 31, 2024.
“The Trade Desk once again outpaced nearly every segment of digital advertising in 2024, delivering $2.4 billion of revenue – marking accelerated growth of 26% year over year – and a record $12 billion of spend on our platform. At the same time, we achieved significant profitability and cash flow. While we are proud of these accomplishments, we are disappointed that we fell short of our own expectations in the fourth quarter,” said Jeff Green, founder and CEO of The Trade Desk. “In December, we undertook a reorganization to accelerate opportunities across CTV, retail media, identity, supply chain optimization, and audio while forging ahead with innovations like Kokai and the Ventura Operating System. As more of the world’s leading advertisers shift to premium scalable channels in contrast to the limitations of user-generated content, the opportunity ahead is immense. In 2025 and beyond, we are uniquely positioned to help our clients take full advantage of data-driven advertising on the premium internet, helping them drive growth and brand loyalty for their businesses.”
Fourth Quarter and Full Year 2024 Financial Highlights:
The following table summarizes the Company’s unaudited consolidated financial results for the three and twelve months ended December 31, 2024 and 2023 ($ in millions, except per share amounts):
| GAAP Results | Three Months Ended | Year Ended | 2024 | 2023 |
| Revenue | $741 | $2,445 |
Fourth Quarter and 2024 Recent Business Highlights
- Continued Share Gains: 2024 gross spend of $12 billion.
- Strong Customer Retention: Customer retention remained over 95% during the year, as it has for the past eleven consecutive years.
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Continued Collaboration and Support for Unified ID 2.0: The Trade Desk is building support for Unified ID 2.0 (UID2), an industry-wide approach to identity that preserves the value of relevant advertising while putting user control and privacy at the forefront.
- iHeartMedia announced its adoption of UID2 to empower its advertising partners with tools for effective targeting, precise measurement, and accurate attribution.
- Leading supply-side platforms, including FreeWheel, Index Exchange, Magnite, and PubMatic have integrated European Unified ID (EUID) to enhance addressability across the open internet.
- “Ventura”, a Revolutionary Streaming TV Operating System (OS): Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing market systems today, including frustrating user experiences, inefficient advertising supply chains and content conflicts-of-interest.
- Agreement to Acquire Sincera: Sincera is a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem.
- Industry Recognition (2024):
- Institutional Investor Awards - Most Honored Company, Best CEO.
- U.S. News & World Report - Best Company To Work For.
- Business Insider Rising Stars of Adtech.
Contact Us:
Contacts
Investors:
Jake Graves
Senior Manager, Investor Relations
The Trade Desk
ir@thetradedesk.com
Media:
Melinda Zurich
VP, Communications
The Trade Desk
melinda.zurich@thetradedesk.com