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The Ulti-Mutt Pet Celebration Returns to Tractor Supply

1. Tractor Supply's Pet Appreciation Days event started, running until February 23. 2. Special promotions include discounts on pet food and toys over four weeks. 3. Tractor Supply collaborates with MuttNation Foundation, raising over $1 million for shelter pets. 4. 75% of customers consider pets part of their families, driving sales. 5. In-store events and Neighbor's Club offers enhance customer engagement.

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FAQ

Why Bullish?

The successful Pet Appreciation Days could increase foot traffic and sales, similar to previous promotional events.

How important is it?

The event caters to a core customer base, likely enhancing sales and brand loyalty.

Why Short Term?

Impact expected during the event period, with immediate sales boosts likely.

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BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today an early start for this year’s Pet Appreciation Days event. The annual celebration of pets and the people who love and care for them is already underway and will run in stores and online until February 23, featuring deals on food, treats, toys and accessories for pets of all kinds. In-store customers can also enjoy treat tastings, pet washing stations in select stores and more. “We are excited to kick off the new year with Pet Appreciation Days, a special opportunity for Tractor Supply to recognize our four-legged friends and the people who care for them Out Here,” said Kyle Murphy, vice president, divisional merchandise manager, pets & services at Tractor Supply. “For many of our customers—75% of them—pets are part of the family, so there’s no room for compromise when it comes to finding the very best pet products. Our pet aisle is more robust than ever, featuring familiar favorites as well as unique new offerings that deliver the quality our customers expect at an incredible value. We invite pet customers to come in and sample, shop and support local animal shelters during this celebration.” As part of Pet Appreciation Days, four weeks of special weekly deals kick off today, Monday, January 13. Promotions include: 1/13-1/19: Buy Online, Pickup in Store: Spend $50 on pet food & treats and get 10% off when using buy online, pickup in store. 1/20-1/26: Gift Card Week: Purchase select items from Purina ONE, Science Diet, Blue Buffalo & more and earn $5-$15 in TSC gift cards. 1/27-2/2: Exclusive Brands Week: Save on Tractor Supply’s family of pet brands, including Retriever, Paws & Claws, 4health & more. 2/3-2/9: BOGO Week: Buy one, get one 50% off on toys, treats & more. Additional in-store activities will be held throughout the celebration. Neighbor’s Club members will also receive additional exclusive offers on pet items. To sign up for Neighbor’s Club, visit TractorSupply.com/NeighborsClub. Customers can support shelter pets by donating to the Relief for Rescues Fund at checkout from January 12 through January 22. Tractor Supply and Miranda Lambert’s MuttNation Foundation launched the fund in 2023 to provide support for shelter animals impacted by natural disasters. The fund has raised over $1 million and has allocated over $600,000 to date to help animals, shelters and supporting organizations. To learn more about Tractor Supply’s Pet Appreciation Days and its commitment to pets and companion animals, visit TractorSupply.com. About Tractor Supply Company For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 293 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As of September 28, 2024, the Company operated 2,270 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com. Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 28, 2024, the Company operated 205 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

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