1. EA announces NHL® 26 launch on September 12, 2025, featuring enhanced authenticity. 2. Matthew Tkachuk will be featured on the game's deluxe edition cover.
The announcement of a new, improved game can drive pre-release sales and hype, similar to NHL 21's impact boosting EA's stock around release time.
The unveiling of a popular franchise ahead of its release is likely to boost EA's market position and investor confidence.
With a set launch date, the long-term promotional efforts can sustain momentum and sales over time.