1. THOR introduces the world's first range-extended electric Class A motorhome, the Embark. 2. Embark offers 450 miles range and a low-emission gasoline range extender. 3. The EV drivetrain ensures smooth handling, safety features, and energy management. 4. Full production of Embark begins in 2026 after extensive consumer testing. 5. The launch highlights THOR's commitment to electrification and RV innovation.
The introduction of the Embark enhances THO’s product lineup, driving future sales. Similar electrification trends in other sectors have led to positive market reception.
The electrification trend impacts THO’s investment appeal, leading to growth opportunities amid increasing consumer interest.
This innovation positions THOR for sustained growth as consumer demand for electric vehicles rises.
Debut of Entegra Coach Embark highlights THOR's leadership in innovation and commitment to electrifying the future of RVs
ELKHART, Ind., Sept. 22, 2025 /PRNewswire/ -- THOR Industries, Inc. (NYSE:THO) solidified its position as the recreational vehicle (RV) industry innovation leader by introducing the world's first range extended electric Class A motorhome, the Embark®, manufactured by Entegra Coach®. Commercialization of Embark marks an important milestone in THOR's 5-year journey to electrification.
"Electrification will play a central role in the future of mobility, including RVing," said THOR Industries President and CEO Bob Martin. "This first-of-its-kind electric Class A motorhome reinforces THOR's innovation leadership and offers unapparelled product differentiation for the Entegra Coach brand."
The European design inspired Embark delivers the ultimate in travel freedom, comfort and sustainability while alleviating range anxiety. The vehicle, built on an electric vehicle (EV) platform developed exclusively for the THOR family of companies by Harbinger Motors, integrates a low emission gasoline range extender that can recharge the electric battery system, delivering up to 450 miles of range. The motorhome also delivers 105 miles of range on electric battery alone - perfect for shorter trips or daily exploration.
The range extended electric chassis is powered by a center-mounted 140-kWh battery pack, delivering elevated driving stability and smooth and responsive handling. The EV drivetrain delivers instant torque, reduced sway, and a quieter ride - giving you more control and comfort on the road. And smart safety comes standard with advanced safety features including backup camera with dynamic trajectory, front and rear ultrasonic collision warnings and real-time tire pressure monitoring.
Embark's 800-volt electrical architecture allows for rapid charging at DC Fast Charger locations, facilitating more time on the road. The batteries can also be charged at traditional campsites, at home, or utilizing the range extender, providing RVers the flexibility to charge when and where it's convenient.
The electric motorhome can also serve as a mobile energy backup system to power your home in the case of emergency - offboarding power to keep essential systems running.
Embark is commercially available with full production commencing in 2026. Consumers interested in experiencing an electric Class A motorhome will be able to rent an Embark from THL® in 2026. Entegra Coach will maximize consumer feedback from THL's rental fleet to make continuous product improvements throughout 2026.
"With the reputation of Entegra Coach, we are certain that it is the best brand to bring this project to life," stated Ken Walters, President & CEO of the Jayco Family of Companies. "The Embark will go through extensive consumer testing through the rental market prior to production next summer. We want to be sure that it offers everything a customer expects from an Entegra Coach motorhome."
The Embark electric motorhome is on display at the Elkhart Dealer Open House, the largest dealer event in North America, starting Monday, Sept. 22, 2025, in Elkhart, Indiana. RV dealers from across the continent will have the opportunity to tour the future of RVing and help guide the path to market for this exclusive product.
About THOR Industries
THOR Industries is the sole owner of operating companies which, combined, represent the world's largest RV manufacturer. For more information on the Company and its products, please visit https://www.thorindustries.com/.
About Entegra Coach
Headquartered in Middlebury, Indiana, Entegra Coach, a division of Jayco, Inc., manufactures and markets luxury diesel and gas motorhomes. For additional information about Entegra Coach or its products, call 1-(800)-517-9137 or visit www.entegracoach.com.
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SOURCE THOR Industries