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Thryv Launches New HVAC Marketing Solution to Help Contractors Drive Growth

1. Thryv launched a tailored marketing solution for HVAC businesses. 2. Nearly 6,000 HVAC businesses currently utilize Thryv's platform. 3. 77% of HVAC leaders prioritize marketing; only one-third execute effectively. 4. Key features include automated responses and reputation management. 5. The solution is built with direct input from HVAC industry professionals.

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FAQ

Why Bullish?

The launch of a specialized product can drive revenue growth and customer acquisition, similar to prior successful launches in niche markets. Historical examples include companies that successfully penetrated specific sectors through targeted marketing solutions, resulting in increased stock value.

How important is it?

The article details a new product launch targeted to an underserved market, likely to enhance Thryv's revenue streams. The move is backed by clear industry demand data, indicating a strong likelihood of business growth.

Why Short Term?

Initial market responses and customer acquisition can be observed in the short term. Additionally, quick adoption rates by HVAC businesses might show immediate interest and revenue impacts.

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DALLAS--(BUSINESS WIRE)--Thryv Holdings, Inc. (NASDAQ:THRY), provider of the leading small business marketing and sales software platform, today announced the launch of Thryv for HVAC, a marketing solution tailored specifically to heating, ventilation, and air conditioning (HVAC) businesses. Currently working with nearly 6,000 HVAC-related businesses, the Thryv team brings deep industry insight to this specialized offering.Developed in collaboration with HVAC professionals, including Boeschen’s Heating & Cooling, Thryv's solution addresses the unique challenges HVAC contractors face in marketing, lead conversion, and customer retention.Share Developed in collaboration with HVAC professionals, including Boeschen’s Heating & Cooling, the solution addresses the unique challenges contractors face in marketing, lead conversion, and customer retention. “We built Thryv for HVAC with direct input from the field,” said Rees Johnson, Chief Product Officer at Thryv. “Contractors told us they need tools that work behind the scenes to automate customer follow-ups, boost their brand visibility, and drive repeat business. With Thryv automations, they can grow their business while keeping their focus on service delivery.” Key Features Online visibility boost: syncs business info across 60+ directories and improves rankings on Google™ Search, Yelp and more Automated lead response: sends personalized email and SMS replies within seconds of a lead inquiry Seasonal campaigns: keeps customers engaged with timely offers and maintenance reminders Recurring revenue tools: promotes service plans and automates post-service follow-up Reputation management: requests and manages reviews from a single dashboard Industry Insight Drives Innovation In a recent poll of 75+ HVAC business leaders by Thryv, 77% identified marketing as a top growth priority, yet only one-third said they had the time or expertise to execute it effectively. Thryv’s new solution bridges that gap with pre-built, customizable campaigns and automations that replace manual processes. “Marketing is critical to growing our business, but experience has taught us not all marketing software is created equal,” said Janet Turner of Boeschen’s Heating & Cooling. “When Thryv asked us to help create a marketing solution specifically for HVAC companies, we couldn’t wait to share our expertise and insights. The result is a solution with customized automations covering the entire customer journey from estimate requests to satisfaction surveys and everything in between. No marketing expertise required. We can’t wait to see the benefits Thryv for HVAC brings to our industry colleagues.” To find out more about Thryv for HVAC visit: https://www.thryv.com/reference/software-for-hvac/. About Thryv Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit www.thryv.com.

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