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Tilray Brands Launches The Humble Seed Whole Wheat Protein Crackers at Whole Foods Market

1. Tilray's brand, The Humble Seed, launches protein-rich crackers. 2. Crackers feature 5g of plant-based protein per serving. 3. Available exclusively at select Whole Foods Market stores. 4. Flavor options include Sea Salt, Garlic Herb, and Rosemary Sea Salt. 5. The launch targets rising consumer demand for protein-forward snacks.

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Why Bullish?

The introduction of protein-rich snacks aligns with growing health trends, potentially driving sales for TLRY. Historical data shows such product launches can positively influence stock prices.

How important is it?

The new product taps into a growing market segment for health-focused snacks, possibly increasing Tilray's overall market share and visibility in the consumer packaged goods sector, thus influencing TLRY's stock performance.

Why Short Term?

The immediate impact arises from the novelty and initial consumer interest in new products, which often boosts sales figures swiftly. Market reactions typically occur around product launches, making this a short-term factor.

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NEW YORK and WINNIPEG, Manitoba, Aug. 07, 2025 (GLOBE NEWSWIRE) -- The Humble Seed, a better-for-you snack brand from Tilray Wellness a subsidiary of Tilray Brands, Inc. (“Tilray”) (NASDAQ: TLRY; TSX: TLRY), today announced the launch of its new Whole Wheat Protein Crackers, featuring 5g of plant-based protein per serving. Available in three crave-worthy flavors—Sea Salt, Garlic Herb, and Rosemary Sea Salt—this innovation is now debuting exclusively at select Whole Foods Market stores nationwide. The Humble Seed makes wholesome superseeds the star of the show. The brand’s new Whole Wheat Protein Crackers combine a blend of hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour for a crunchy, satisfying snack. Each 30g serving (about 21 bite-sized crackers) contains 5g of plant-based protein—perfect for fueling nourishing, everyday snacking. “Consumers want more protein in their diets—but not just from shakes or bars,” said Jared Simon, President of Tilray Wellness. “Seeds are a plant-based, sustainable way to add protein without compromising taste or texture. These crackers deliver just that—bold flavor, real herbs, and a protein boost in every bite.” “Crackers are a pantry staple, but we’ve seen that shoppers are increasingly on the look for more protein-forward options,” added Jennifer Mandanici, Store Support Merchant for Cookies, Crackers and Crispbreads at Whole Foods Market. “We’ve seen fiber-rich crackers gain momentum, and we believe protein could be the next frontier. That’s why we’re thrilled to introduce this innovation from The Humble Seed at Whole Foods Market.” Perfectly Bite-Sized. Deliciously Crisp. The Humble Seed Whole Wheat Protein Crackers are now available in three flavors: Sea Salt: With a hint of sea salt and 5g protein per 30g serving, these crackers are an instant classic with all your snack time favorites - from hummus and guacamole to cottage cheese.Garlic Herb: An iconic flavor duo gets the superseed treatment. Packed with savory herbs and 5g of protein per 30g serving, this one is hard to put down.Rosemary Sea Salt: Elevated with a touch of rosemary, these crackers with 5g of protein per 30g serving shine solo or alongside any cheese or snack board. The Humble Seed Whole Wheat Protein Crackers are plant-based and Non-GMO Project Verified, Kosher made without soy and packed with wholesome ingredients. Find them now at select Whole Foods Market stores nationwide and online at www.humbleseed.com. About The Humble SeedThe Humble Seed, a brand of Tilray Wellness, puts the power of seeds - sunflower, flax, pumpkin, chia, and hemp—at the heart of every snack. With nationally available grain-free and whole wheat options in multiple savory flavors, The Humble Seed crackers are plant-based, Non-GMO Project Verified, and Kosher, offering a deliciously sustainable way to snack. www.humbleseed.com About Tilray Brands Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms. Forward-Looking Statements Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws. For further information: Tilray Brands Media: news@tilray.comInvestor Relations: investors@tilray.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e3dd19ed-07c8-4a29-89d4-b4c3f13a6438

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