1. THCH launched eco-friendly straws in collaboration with Tencent's CarbonXmade program. 2. Straws are made using Carbon Capture Utilization technology, capturing CO₂ emissions. 3. The straws are biodegradable, certified by SGS for sustainability. 4. Tims China emphasizes sustainability through innovative eco-friendly products and initiatives. 5. Ongoing commitment includes 'Bring Your Own Cup' and opening a Green Innovation Lab Store.
FAQ
Why Bullish?
The launch of sustainable products may boost customer engagement and brand loyalty. Similar initiatives in other companies have led to improved sales and public perception.
How important is it?
The focus on sustainability aligns with global trends and consumer preferences, indicating strong potential for impact on THCH's performance.
Why Long Term?
Sustainability efforts may enhance THCH's market position and consumer retention over time, unlike short-term events which may only provide immediate benefits.
Tims China Partners with Tencent to Launch Eco-friendly Straws
**BEIJING, December 3, 2025** (GLOBE NEWSWIRE) – TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China, has made a significant step towards sustainability by launching an innovative eco-friendly straw. This product, developed in collaboration with Tencent’s CarbonXmade program, was unveiled during the 2025 Sustainable Social Value Innovation Summit in Beijing. The straws will be available at Tims stores in key cities such as Beijing, Shanghai, and Shenzhen, as part of a broader initiative to foster sustainable consumer choices.
Transforming Emissions: The Role of Carbon Capture Utilization
Tims China has been working diligently to produce these new straws using Carbon Capture Utilization (CCU) technology. This technology captures industrial CO₂ emissions and converts them into PPC polyols, which are further processed into PPC-TPU—a biodegradable material. The transformation involves a series of procedures including heating, precision extrusion, and cooling that result in straws compliant with Chinese regulatory standards.
- Straws are made with **3.185 grams of captured CO₂** per 100 units.
- They offer the same tactile quality as traditional PLA straws.
- They are fully biodegradable, contributing to an improved life-cycle performance.
A Unique Launch Event: Low-Carbon Fashion Show
The launch event featured a creative "low-carbon fashion show," showcasing designs crafted by students and faculty from the Sichuan Fine Arts Institute. The fashion pieces were inspired by coffee, incorporating earthy tones and dynamic shapes. Accessories such as crowns and handbags also employed the eco-friendly straws, merging creativity with sustainability.
Notably, the event's models included engineers from the production process and Tims store staff, enhancing the authenticity of the presentation and serving as effective ambassadors for the new eco-friendly product.
Commitment to Sustainable Practices and Future Innovations
Tims China is committed to enhancing its sustainability efforts. Following the successful rollout of its “Bring Your Own Cup — Save RMB 8” campaign, the launch of the carbon-captured straw marks another critical advancement. Additionally, the company has inaugurated a “Green Innovation Lab Store” in Shenzhen, which emphasizes coffee-ground recycling through innovative design.
- The store uses composite boards made from coffee grounds and straw fibers.
- It showcases circular design principles in its seating and decor.
On a global scale, Tim Hortons supports responsible sourcing through its “Coffee for Communities” program, aiding over **18,000 coffee farmers** by 2023. This initiative promotes sustainability and improves livelihoods through training and support.
About TH International Limited
TH International Limited (NASDAQ: THCH) serves as the parent company for Tim Hortons franchises in mainland China, Hong Kong, and Macau. Founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR), Tims China emphasizes data-driven decision-making and continuous innovation to adapt to local markets and community needs.
For more details, interested parties can visit Tims China.
About Tencent’s CarbonXmade Program
The CarbonXmade program initiated by Tencent aims to convert CO₂ emissions into everyday products, promoting sustainability through advanced industrial technology. For more information, visit carbonxmade.com.
Contact Information
For investor relations, reach out via email: IR@timschina.com or gemma.bakx@cartesiangroup.com. For public relations, contact: patty.yu@timschina.com.
Follow us on social media for updates: @TimHortonsChina.