1. TNL Mediagene partners with CMoney for retail data integration. 2. Collaboration enhances audience insights and marketing effectiveness. 3. Ad2iction's Ad2 AI solution will incorporate CMoney's retail insights. 4. Strategic partnership strengthens AdTech development in Taiwan. 5. Both firms aim to drive AI-driven marketing innovation.
FAQ
Why Bullish?
The integration of CMoney's data enhances TNMG's advertising capabilities, similar to past partnerships that drove growth.
How important is it?
The partnership with CMoney enhances TNMG’s strategic position in a growing market, influencing potential revenue streams.
Why Long Term?
Strategic partnerships often yield gradual but substantial benefits, evidenced by similar collaborations in advertising tech driving market expansion.
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TNL Mediagene Forms Strategic Partnership with CMoney to Enhance AdTech in Taiwan
TNL Mediagene (Nasdaq: TNMG), a Tokyo-based digital media and data group, has announced a strategic partnership with CMoney, Taiwan's leading financial data provider. This collaboration aims to combine retail data and AI advertising technologies, significantly enhancing audience insights and campaign precision. The integration of CMoney's anonymized retail data into TNL Mediagene's Ad2iction platform marks a pivotal advancement in the Company's AdTech development roadmap.
Collaborative Goals of TNL Mediagene and CMoney
The partnership seeks to establish a Retail Media Network (RMN) ecosystem that links online interests with offline purchasing behaviors. Both companies are committed to advancing data empowerment and AI-driven marketing innovation across Taiwan's media and advertising technology sectors.
- Retail Data Integration: CMoney's retail data will be integrated into TNL Mediagene's Ad2 Network and the AI-powered Ad2 AI Audience (AIA) solution.
- Enhanced Audience Insights: Utilizing combined strengths in media content and retail data to provide deeper insights for brand advertisers.
- Data-Driven Marketing: Empowering brands to make more informed marketing decisions using rich data analytics.
About CMoney and Its Impact
CMoney stands as Taiwan's largest stock information and financial education platform, engaging over 10 million active users monthly. The platform has expanded recently into consumer lifestyle applications, such as Smoney, a personal finance management tool, and Fantasy Invoice, which collectively reach over four million users.
Every month, CMoney processes more than 100 million e-invoice data entries across 120,000 retail locations nationwide. This wealth of data is crucial for understanding consumer purchasing behavior and spending trends, laying a strong foundation for market and audience analysis.
Integration with Ad2iction’s Ad2 Network
The Ad2 Network, operated by Ad2iction, serves as a cross-media advertising platform, facilitating multi-platform exposure through unified data standards. With the Ad2 AIA solution, brands can automate data analysis and optimize campaigns, leading to enhanced marketing performance.
By incorporating CMoney's legally authorized retail data into its Data Management Platform (DMP), TNL Mediagene can significantly enhance its audience models. This integration aligns user browsing behavior across various media brands with retail data, encompassing purchase categories, channels, amounts, and timing. The comprehensive data framework supports full-funnel marketing analytics, improving campaign effectiveness and precision.
Statements from Leadership
Joey Chung, Co-Founder & CEO of TNL Mediagene, stated: "From retail media networks to AI agent solutions, we have remained steadfast in our commitment to driving marketing innovation through data and technology. This partnership with CMoney marks a significant deepening of our strategic capabilities within the AdTech landscape."
Roy Lai, GM of CMoney's sub-brand Talaria, added: "By partnering with a forward-looking media group like TNL Mediagene, we can extend the value of our data assets more effectively. We believe this collaboration will transform data into consumer-centric insights, maximizing value across brands, platforms, and consumers alike."
Looking Forward
The partnership aims to expand data collaboration further, applying consumer insights within the Ad2 AIA solution and developing innovative use cases. TNL Mediagene remains committed to promoting data empowerment and advancing AI-powered media and advertising technologies across Asia.
About TNL Mediagene and CMoney
TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., incorporating various media brands and AI-driven advertising services.
CMoney supports millions of users in making better financial decisions, holding over 90% market share in serving more than 400 financial institutions.