TNL Mediagene Partners with METI to Bolster Japan’s Fashion IP Development
TNL Mediagene (Nasdaq: TNMG), a Tokyo-based leader in digital media and data, has announced that its subsidiary, Infobahn Inc., has been appointed as a Lead Partner for the Ministry of Economy, Trade and Industry of Japan (METI). This partnership involves the initiative known as "The Program for Creating Global Fashion IP," with a significant event, "UNFOLDING," scheduled for January 2026.
Understanding the METI Initiative
The "Program for Creating Global Fashion IP" is part of an ambitious effort by the Japanese government aimed at enhancing the nation's creative industries, particularly in fashion. This initiative focuses on:
- Fostering global intellectual property (IP) value.
- Enhancing creative output.
- Supporting international expansion through public-private partnerships.
- Developing local talents and connecting them with global brands.
Through these efforts, METI aims to transform cultural strengths into valuable economic assets, particularly emphasizing the creation of Japan’s unique and high-value-added "Fashion IP."
Infobahn's Role in the Initiative
Infobahn is recognized as TNL Mediagene’s premier content marketing and communication firm, servicing some of Japan's largest multinational corporations and government organizations. The selection of Infobahn to lead this METI initiative underscores its:
- High-level strategic planning capabilities.
- Proven track record in successful project execution.
Infobahn will design and implement a comprehensive support framework that extends beyond administrative management. They will assist aspiring creators in transforming their creative ideas into viable business ventures through:
- Mentoring by industry experts.
- Practical business development support.
- Fieldwork aimed at promoting awareness of key production regions in Japan.
- Opportunities for collaboration and partnership building.
Event Details: UNFOLDING
The outcomes from this initiative will culminate in the presentation and exhibition event titled "UNFOLDING," taking place in January 2026 in both Tokyo and Kyoto. The event aims to showcase the talents and creations of the participating fashion innovators.
Motoko Imada, Co-Founder and President, expressed, “We are deeply honored to partner with METI on this pivotal initiative. By combining next-generation creators with traditional craftsmanship and modern storytelling, we believe we can create fashion IPs that resonate globally. UNFOLDING is not just an event; it marks the first step in introducing these hidden gems to the international market.”
About TNL Mediagene and Infobahn
Founded in 1998, Infobahn specializes in communication design and digital transformation, offering strategic planning and content production services to help businesses create value in a rapidly changing digital landscape.
TNL Mediagene, established in May 2023 from the merger of Taiwan's The News Lens and Japan's Mediagene, operates across multiple media platforms in Japanese, Chinese, and English. The company is committed to promoting high-quality content tailored to diverse audiences while enhancing its advertising and marketing technology solutions.
Conclusion
TNL Mediagene's venture into the global fashion IP sector through its partnership with METI not only highlights the company's commitment to innovation but also its role in shaping the future of Japanese fashion on the world stage. As this initiative progresses, stakeholders can look forward to significant developments in the realm of fashion IP.