Tokyo Lifestyle Co., Ltd. Strengthens Global Presence in 2025 Amid Market Challenges
TOKYO, Dec. 29, 2025 (GLOBE NEWSWIRE) -- Tokyo Lifestyle Co., Ltd. (Nasdaq: TKLF) has reported significant advancements in operational efficiency and strategic growth in its latest letter to shareholders from Mr. Mei Kanayama, Representative Director and Principal Executive Officer. Amidst a complex macroeconomic landscape, the Company has outlined its strategic priorities for 2026 and emphasized its commitment to enhancing shareholder value.
Operational Resilience and Strategic Adjustments for 2025
The year 2025 was characterized by geopolitical tensions, supply chain disruptions, and volatile currency movements. Rather than taking a defensive stance, Tokyo Lifestyle (TKLF) embraced proactive strategies aimed at quality improvement and efficiency enhancement. This shift not only demonstrated operational resilience but also fostered a more diversified and sustainable global footprint.
Core Achievements in 2025: Globalization and Diversification
Tokyo Lifestyle has adhered to a “multi-regional layout and differentiated operations” strategy that fueled growth across key markets. Notable achievements include:
- Core Markets - Hong Kong and Japan: The addition of two new stores in Hong Kong and expansion of wholesale channels strengthened the Company’s sales network. With a notable rebound in tourism, the sales of high-margin categories such as cosmetics and luxury goods significantly improved.
- Product Category Extension: By capturing consumption trends among Generation Z, the Company expedited the introduction of pop toys and trading cards, optimizing its stock-keeping unit (SKU) mix and rejuvenating its customer base.
- Expansion into Mainland China and Southeast Asia: The establishment of a wholly-owned subsidiary in Shenzhen marked a strategic move into the mainland Chinese market. Furthermore, flagship store launches in Bangkok and Ho Chi Minh City solidified the brand’s presence in Southeast Asia.
- Developed Markets Expansion: The new Toronto store brought the North American network to seven locations, while a joint venture in Australia culminated in the opening of the first store in Sydney.
Operational Efficiency and Financial Health Highlighted
In 2025, Tokyo Lifestyle achieved remarkable improvements in operational efficiency and balance-sheet strength through digital transformation:
- Inventory Turnover Rate: Increased to 35 times in H1 2026 from 13 times in the previous year, showcasing an enhanced ability to manage inventory and capital.
- SKU Growth: The total SKU count expanded to approximately 219,800, while maintaining stable profitability margins.
- Digital Growth Opportunities: A strategic partnership with HK Artemis Limited has opened new, low-risk growth avenues in e-commerce and live streaming.
- Optimized Capital Structure: Secured a revolving credit facility and welcomed a strategic private investor, further solidifying liquidity and supporting future expansions.
Strategic Outlook for 2026 and Beyond
As the economic outlook gradually improves, Tokyo Lifestyle remains focused on sustainable value creation. The Company’s priorities for 2026 include:
- Enhancing store-level profitability (unit economics)
- Deepening supply chain integration to maximize margin potential
- Expanding asset-light partnership models to accelerate brand penetration globally
Mr. Kanayama expressed gratitude for the support from shareholders, affirming the Company's resilience amid economic fluctuations and its commitment to delivering long-term value.
About Tokyo Lifestyle Co., Ltd.
Based in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd.) is a leading retailer and wholesaler of diverse products including beauty and health products, electronics, collectible cards, and trendy toys. The Company serves markets in Hong Kong, Japan, North America, Thailand, Vietnam, the United Kingdom, and Australia through various sales channels, including direct-operated stores and online platforms. For additional information, please visit Tokyo Lifestyle's website.