Too tricky to cancel: Amazon faces US trial over alleged Prime subscription deceptions
1. Amazon faces an FTC lawsuit over deceptive Prime enrollment practices. 2. Allegations include using 'dark patterns' to mislead consumers. 3. The case could lead to financial penalties and operational changes. 4. Amazon claims improvements to its processes; defense to challenge FTC's claims. 5. Ongoing lawsuits are part of broader scrutiny on big tech firms.