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Toyota Motor North America Reports September, Third Quarter 2025 U.S. Sales Results

1. TM sales increased 14.2% in September 2025 compared to last year. 2. Electrified vehicles made up 45.8% of total sales in September. 3. Third quarter 2025 sales rose 15.9%, bolstered by electrified vehicle demand. 4. Toyota is expanding its electric vehicle lineup, nearing 50% sales of electrified vehicles. 5. Strong demand with low incentives keeps vehicle sales robust across all segments.

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FAQ

Why Bullish?

Strong sales growth and electrified vehicle adoption improve TM's market position. In past sales seasons, similar trends have led to stock price gains.

How important is it?

The information clearly highlights TM's strong sales figures and shifts towards electrification, which are critical for investor confidence.

Why Short Term?

Sales increases are likely to positively influence earnings reports in the near future, leading to immediate market response.

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Third quarter electrified Toyota and Lexus sales make up over 47 percent of total sales volume 30 electrified vehicle options available between both Toyota and Lexus brands , /PRNewswire/ -- Toyota Motor North America (TMNA) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.1 percent on a volume basis and up 3.6 percent on a DSR basis representing 45.8 percent of total sales volume.  Toyota Motor North America Reports September, Third Quarter 2025 U.S. Sales Results For the third quarter, TMNA reported sales of 629,137 vehicles, up 15.9 percent on a volume basis and up 14.4 percent on a DSR basis versus the third quarter of 2024. Sales of electrified vehicles for the third quarter totaled 282,794 up 10.5 percent on a volume basis and up 9.1 percent on a DSR basis representing 44.9 percent of total sales volume.  Toyota division posted September sales of 158,959 vehicles, up 13.4 percent on a volume basis and up 8.7 percent on a DSR basis. For the quarter, Toyota division reported sales of 537,528 vehicles, up 16.4 percent on a volume basis and up 14.9 percent on a DSR basis.  Lexus division posted September sales of 26,789 vehicles, up 19.4 percent on a volume basis and up 14.4 percent on a DSR basis. For the quarter, Lexus division reported sales of 91,609 vehicles, up 13.1 percent on a volume basis and up 11.6 percent on a DSR basis."Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them," said Andrew Gilleland, senior vice president at Toyota Motor North America. "As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing 50% of our sales." September and Third Quarter 2025 Highlights (volume basis unless otherwise noted)  TMNA: September sales up 14.2 percent September electrified vehicle sales of 85,092, up 8.1 percent; represents 45.8 percent of total sales volume Third quarter sales up 15.9 percent Third quarter electrified vehicle sales of 282,794, up 10.5 percent; represents 44.9 percent of total sales volume 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands Among the lowest incentives among full-line manufacturers Toyota Division: September sales up 13.4 percent September electrified vehicle sales of 76,196, up 7.8 percent Third quarter sales up 16.4 percent Third quarter electrified vehicle sales of 251,821, up 10.8 percent Lexus Division: September sales up 19.4 percent September electrified vehicle sales of 8,896, up 11.2 percent Third quarter sales up 13.1 percent Third quarter electrified vehicle sales of 30,973, up 8.6 percent About Toyota  Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.    Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.  Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.For more information about Toyota, visit www.ToyotaNewsroom.com.Media contact: Derrick Brown [email protected] TOYOTA  U.S. SALES SUMMARY September 2025 -- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --      2025 2024 DSR % VOL % 2025 2024 DSR % VOL % TOTAL TMNA 185,748 162,595 9.5 14.2 1,865,876 1,729,519 8.4 7.9 TOTAL TOYOTA DIV. 158,959 140,152 8.7 13.4 1,595,301 1,481,319 8.2 7.7 TOTAL LEXUS DIV. 26,789 22,443 14.4 19.4 270,575 248,200 9.5 9 COROLLA 18,457 15,761 12.2 17.1 179,983 177,092 2.1 1.6 SUPRA 221 217 -2.4 1.8 2,009 2,329 -13.4 -13.7 GR86 (INCL FR-S) 652 498 25.5 30.9 8,107 9,643 -15.6 -15.9 MIRAI 45 30 43.8 50.0 157 346 -54.4 -54.6 CROWN 1,139 819 33.3 39.1 8,689 17,434 -49.9 -50.2 PRIUS 3,813 5,255 -30.5 -27.4 46,777 28,642 64 63.3 CAMRY 24,521 22,934 2.5 6.9 234,426 227,576 3.5 3 TOTAL TOYOTA DIV. CAR 48,849 45,515 2.9 7.3 480,151 463,074 4.1 3.7 IS 1,429 1,168 17.2 22.3 14,668 14,391 2.4 1.9 RC 97 112 -17.0 -13.4 1,080 1,370 -20.8 -21.2 ES 3,208 2,873 7.0 11.7 29,788 30,284 -1.2 -1.6 LS 44 150 -71.9 -70.7 894 1,706 -47.4 -47.6 LC 50 102 -53.0 -51.0 1,004 1,294 -22.1 -22.4 TOTAL LEXUS DIV. CAR 4,828 4,405 5.0 9.6 47,434 49,049 -2.9 -3.3 TOTAL TMNA CAR 53,677 49,920 3.0 7.5 527,585 512,123 3.5 3 BZ 61 1,324 -95.6 -95.4 12,264 13,577 -9.3 -9.7 RAV4 36,599 31,296 12.1 16.9 358,134 350,331 2.7 2.2 COROLLA CROSS 6,386 6,282 -2.6 1.7 73,341 67,674 8.8 8.4 CROWN SIGNIA 1,057 1,711 -40.8 -38.2 16,277 2,281 616.7 613.6 VENZA 4 1,748 -99.8 -99.8 703 29,790 -97.6 -97.6 HIGHLANDER 4,083 5,060 -22.7 -19.3 42,677 77,287 -44.5 -44.8 GRAND HIGHLANDER 10,494 10 100,000.0 105,000.0 99,833 55,410 81 80.2 4RUNNER 8,844 5,745 12.0 16.9 67,001 89,191 -39.9 -40.1 SEQUOIA 2,036 1,854 5.2 9.8 18,486 19,290 -3.7 -4.2 LAND CRUISER 2,145 3,059 -32.8 -29.9 35,146 18,296 92.9 92.1 TOTAL TOYOTA DIV. SUV 71,709 58,089 18.3 23.4 723,865 723,128 0.5 0.1 SIENNA 7,802 6,665 12.2 17.1 75,876 50,789 50.0 49.4 TACOMA 20,392 18,027 8.4 13.1 204,464 126,805 61.9 61.2 TUNDRA 10,207 11,856 -17.5 -13.9 110,945 117,523 -5.2 -5.6 TOTAL TOYOTA DIV. PICKUP 30,599 29,883 -1.9 2.4 315,409 244,328 29.7 29.1 TOTAL TOYOTA DIV. TRUCK 110,110 94,637 11.5 16.3 1,115,150 1,018,245 10.0 9.5 UX 426 402 1.6 6.0 6,899 6,881 0.7 0.3 NX 5,192 5,034 -1.2 3.1 57,256 53,515 7.5 7.0 RZ 86 523 -84.2 -83.6 5,339 8,381 -36.0 -36.3 RX 8,682 8,590 -3.1 1.1 80,427 83,341 -3.1 -3.5 TX 4,418 1 423000.0 442000.0 39,546 21,315 86.3 85.5 GX 2,602 3,022 -17.5 -13.9 28,244 20,906 35.7 35.1 LX 555 466 14.1 19.1 5,430 4,812 13.3 12.8 TOTAL LEXUS DIV. TRUCK 21,961 18,038 16.7 21.7 223,141 199,151 12.5 12.0 TOTAL TMNA TRUCK 132,071 112,675 12.3 17.2 1,338,291 1,217,396 10.4 9.9 Selling Days 24 23 229 230 DSR = Daily Selling Rate                                            TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY                                         September 2025 -- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --   2025 2024 DSR % VOL% 2025 2024 DSR % VOL% TOYOTA PRIUS HYBRID 2,111 3,832 -47.2 -44.9 34,237 20,331 69.1 68.4 TOYOTA PRIUS PLUG-IN HYBRID 1,702 1,423 14.6 19.6 12,540 8,311 51.5 50.9 TOYOTA COROLLA HYBRID 2,365 3,048 -25.6 -22.4 37,135 40,152 -7.1 -7.5 TOYOTA CAMRY HYBRID 24,516 22,905 2.6 7.0 234,369 122,989 91.4 90.6 TOYOTA MIRAI 45 30 43.8 50.0 157 346 -54.4 -54.6 TOYOTA CROWN 1,139 819 33.3 39.1 8,689 17,434 -49.9 -50.2 TOYOTA SIENNA HYBRID 7,801 6,663 12.2 17.1 75,867 50,769 50.1 49.4 TOYOTA 4RUNNER HYBRID 2,127 0 0 0 13,600 0 0 0 TOYOTA HIGHLANDER HYBRID 1,771 2,424 -30.0 -26.9 19,842 15,992 24.6 24.1 TOYOTA GRAND HIGHLANDER HYBRID 5,329 10 50,970.0 53,190.0 48,563 20,592 136.9 135.8 TOYOTA SEQUOIA HYBRID 2,036 1,853 5.3 9.9 18,486 19,286 -3.7 -4.1 TOYOTA LAND CRUISER HYBRID 2,145 3,059 -32.8 -29.9 35,146 18,296 92.9 92.1 TOYOTA BZ4X BEV 61 1,324 -95.6 -95.4 12,264 13,577 -9.3 -9.7 TOYOTA RAV4 HYBRID 12,830 12,761 -3.6 0.5 139,446 152,328 -8.1 -8.5 TOYOTA RAV4 PLUG-IN HYBRID 1,952 2,081 -10.1 -6.2 16,776 24,580 -31.5 -31.7 TOYOTA COROLLA CROSS HYBRID 2,214 2,112 0.5 4.8 24,594 25,259 -2.2 -2.6 TOYOTA CROWN SIGNIA 1,057 1,711 -40.8 -38.2 16,277 2,281 616.7 613.6 TOYOTA VENZA HYBRID 4 1,748 -99.8 -99.8 703 29,790 -97.6 -97.6 TOYOTA TACOMA HYBRID 2,354 1,506 49.8 56.3 22,773 4,526 405.4 403.2 TOYOTA TUNDRA HYBRID 2,637 1,374 83.9 91.9 22,065 33,679 -34.2 -34.5 LEXUS ES HYBRID 1,472 1,394 1.2 5.6 13,671 12,979 5.8 5.3 LEXUS UX HYBRID 426 402 1.6 6.0 6,899 6,881 0.7 0.3 LEXUS LX HYBRID 261 0 0 0 1,987 0 0 0 LEXUS NX HYBRID 2,089 1,786 12.1 17.0 23,002 19,485 18.6 18.0 LEXUS NX PLUG-IN HYBRID 289 384 -27.9 -24.7 5,658 4,866 16.8 16.3 LEXUS RZ BEV 86 523 -84.2 -83.6 5,339 8,381 -36.0 -36.3 LEXUS RX HYBRID 2,915 3,130 -10.7 -6.9 29,546 30,105 -1.4 -1.9 LEXUS RX PLUG-IN HYBRID 412 372 6.1 10.8 4,733 2,819 68.6 67.9 LEXUS TX HYBRID 858 3 27,308.0 28,500.0 7,311 3,549 106.9 106.0 LEXUS TX PLUG-IN HYBRID 83 2 3,877.0 4,050.0 689 383 80.7 79.9 LEXUS LS HYBRID 5 3 59.7 66.7 34 77 -55.7 -55.8 LEXUS LC HYBRID 0 1 -100 -100 9 14 -35.4 -35.7 TOTAL TMNA Electrified Vehicles 85,092 78,683 3.6 8.1 892,408 710,060 26.2 25.7 TOTAL TOYOTA Electrified Vehicles 76,196 70,683 3.3 7.8 793,530 620,521 28.4 27.9 TOTAL LEXUS Electrified Vehicles 8,896 8,000 6.6 11.2 98,878 89,539 10.9 10.4 TOTAL TMNA SALES RATIO 45.8 % 48.4 % 47.8 % 41.1 % Selling Days 24 23 229 230 SOURCE Toyota Motor North America WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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