1. Tracfone launched a new $45/month unlimited data plan. 2. The plan offers unlimited talk, text, and data on Verizon's 5G network. 3. Tracfone Freedom includes benefits like spam protection and military discounts. 4. This service aims to meet growing consumer demand for affordable connectivity. 5. The launch reflects Verizon's commitment to evolving customer needs.
The introduction of a competitive and affordable plan may attract more users, boosting Tracfone's revenues, and indirectly benefiting Verizon's overall market position. Historical context shows that similar offerings in the market have led to a brief uptick in stock prices for telecom companies.
The affordability and comprehensiveness of the new plan likely resonate with a broad customer base, enhancing service uptake and reinforcing Verizon's market presence, thus making it a significant factor to consider for VZ's investment outlook.
As Tracfone establishes itself in the competitive prepaid market, the sustained growth in subscribers could strengthen Verizon’s brand and market share over time, similar to past trends seen with other telecommunications subsidiaries like Boost Mobile.
Unlimited data on America's most reliable 5G network, with built-in spam and fraud protection – all for $45/month with Auto-pay
Tracfone Wireless, a leading prepaid, no contract wireless service provider, today announced the launch of Tracfone Freedom, a new mobile plan that delivers truly unlimited talk, text, and data for just $45 per month with Auto-pay. This marks the brand's first-ever unlimited data offering, addressing growing consumer demand for reliable connectivity at an affordable price.
Available exclusively at tracfone.com, this single-line offering provides customers with unlimited data on Verizon's reliable 5G network, combined with enhanced protection features and hassle-free service – all without long-term contracts or credit checks.
Key Features of Tracfone Freedom:
"This launch represents a major milestone for Tracfone as we expand our offerings to meet evolving customer needs in today's economic environment," said David Kim, Chief Revenue Officer at Verizon Value. "With Tracfone Freedom, our goal is simple – give people a wireless plan that's easy to understand, affordable to keep, and built on Verizon's reliable 5G network. Customers also benefit from protection against spam and fraud, dedicated customer support that's easy to reach, and even a 10% discount for military members and veterans who qualify - all designed to make wireless simple and dependable."
Available in 3, 6, and 12-month variants, Tracfone Freedom leverages the power of Verizon's award-winning 5G network, which has been recognized as America's best 5G network based on RootMetrics® testing*. Plus, with tech safety as a growing concern, Tracfone plans include built-in protection to help filter spam calls, and safeguard personal information with IDnotify® by Experian, giving customers real peace of mind.
As part of Tracfone's ongoing evolution, the launch of Tracfone Freedom builds on recent initiatives designed to better serve and support its customers. In May, Tracfone introduced a dedicated discount for veterans and active-duty military, offering 10% off all Unlimited Talk & Text plans (excluding the $15 plan). This commitment to those who serve is one example of how Tracfone is expanding value and accessibility. Tracfone Freedom takes that mission even further, delivering no-contract wireless service at an affordable price.
To learn more about Tracfone Freedom or to sign up, visit tracfone.com.
About Tracfone Wireless
Tracfone Wireless provides quality no-contract wireless solutions to value-conscious consumers and is available at more than 90,000 retail locations nationwide, as well as at tracfone.com.
Tracfone is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Total by Verizon, Visible, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. ((NYSE, NASDAQ:VZ) is one of the world's leading providers of technology, communications, information and entertainment products and services.
For more information on Tracfone, visit tracfone.com.
*Based on RootMetrics® United States RootScore® Report: 2H 2024. Tested with best commercially available smartphones on three national mobile networks across all available network types. Your experiences may vary. RootMetrics rankings are not an endorsement of Verizon.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250828505258/en/
Value Media Relations
valuemediarelations@verizon.com