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Trade, Schmade. Switch to T-Mobile.

1. T-Mobile offers the iPhone 16 Pro with no trade-in required. 2. $800 per line to switch from other carriers is available. 3. Experience Beyond plan includes a 5-year price guarantee. 4. Customers save at least 20% compared to competitors' plans. 5. Added benefits include streaming services and international data.

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FAQ

Why Very Bullish?

This innovative promotion likely drives customer acquisition, boosting revenue. Historical promotions have had similar effects on user growth.

How important is it?

The iPhone offer directly enhances T-Mobile's market position, drawing users from competitors.

Why Short Term?

Immediate user switch incentives create rapid user base growth, reflecting in quarterly performance. Similar past initiatives have shown swift market responses.

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-It’s T-Mobile’s best iPhone deal ever. And you’ll save at least 20% vs. the other big guys … and get a 5-year price guarantee BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile (NASDAQ: TMUS) is making it easier than ever to switch with its best iPhone offer yet. Starting today, the Un-carrier will give you a brand-new iPhone 16 Pro on Us, — no trade-in needed — and cover up to $800 per line to help pay off your current phones from the other guys too. This is a limited time, never been done before, best iPhone deal from T-Mobile ever kinda thing! And it’s all available on Experience Beyond — the most value-packed plan in wireless that also comes with a 5-year price guarantee.It’s T-Mobile’s best iPhone deal ever. And you’ll save at least 20% vs. the other big guys … and get a 5-year price guaranteeShare “Wireless should be simple and stress-free and that’s exactly what this offer delivers — the latest iPhone 16 Pro with the new A18 Pro chip, with no-trade-in hassle, real savings on a plan full of perks and a 5-year price guarantee. And of course, that’s all on top of America’s largest and fastest 5G network,” said Vinayak Hegde, Consumer Chief Marketing Officer, T-Mobile. “At a time when everyone’s looking to save and fed up with confusing switcher offers and lengthy-device contracts from the carriers, T-Mobile is making it easier than ever to switch.” Here’s how it works: Break Free from the Other Guys — Switch to T-Mobile and we’ll help pay off your current phones from the other guys (even if they’re locked!) up to $800 per line via virtual prepaid Mastercard. This works for the whole family of four too. No Trade-in? No Problem — Get iPhone 16 Pro on Us with Experience Beyond via 24 monthly bill credits (plus tax). That’s a $1000 phone courtesy of T-Mobile. No need to hand in your current phone. Keep your old one and get upgraded to the latest. This one also works for the whole family of four! Experience Beyond: The Most Value-Packed Plan in Wireless On top of America’s largest and fastest 5G network, T-Mobile’s latest and greatest plan packs in over $200 in added value for each line, every month. That means customers don’t have to choose between getting a great value or a great network — at T-Mobile, they get both. And customers who switch save at least 20% vs. comparable plans at the other big guys, plus streaming and in-flight Wi-Fi, and it locks in a 5-year price guarantee on talk, text and data meaning peace of mind for the rest of the decade! Plus, it’s got benefits galore: The best entertainment streaming bundle in wireless: Apple TV+ on Us, Hulu on Us and Netflix on Us, plus season-long subscriptions to MLS Season Pass and MLB.TV. Yearly device upgrades: Unlike the carriers who lock in customers with three-year device contracts just to get the best deals. Plus, new and existing T-Mobile customers always get the same great device deals. Industry-leading travel benefits: Free in-flight Wi-Fi, high-speed data abroad in over 215 countries and destinations and the most generous high-speed hotspot data in wireless. T-Satellite with Starlink included at no additional cost: With over 560 satellites and counting and the first and only satellite-to-mobile network in the U.S. that automatically connects to most existing phones, it’s lightyears ahead of the other guys. And no matter the plan, T-Mobile customers get the ultimate status level — Magenta Status — just for being customers. This means free in-flight Wi-Fi, exclusive hotel and rental car discounts, weekly freebies from T-Mobile Tuesdays and so much more. It’s all part of delivering the best experience in wireless on America’s leading 5G network. Feel like ditching your internet provider too while you’re at it? Switch to T-Mobile 5G Internet and save each month. It comes with a 5-year price guarantee on your monthly internet plan too! For more details, head here: t-mobile.com/home-internet. For more details on the latest iPhone offers, head here: t-mobile.com/offers/apple-iphone-deals. T-Mobile customers can head to the T-Life app to manage their account, upgrade their device, explore exclusive benefits, access T-Mobile Tuesdays deals, freebies and more. For more on the latest Experience plans, head here: t-mobile.com/plans — or check out T-Mobile’s latest announcement here: t-mobile.com/news/un-carrier/t-mobile-and-metro-unveil-new-plans-with-more-value-and-a-5-year-price-guarantee. Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news. 5 Year Price Guarantee: Exclusions like taxes & fees apply. Guarantee means that we won’t change the price of talk, text, and 5G smartphone data on our network for at least 5 years while you are on an Experience plan, or your rate for fixed-wireless 5G internet data for at least 5 years while you are on an eligible plan. See exclusions & details at T-Mobile.com. Save 20%: Savings vs. comparable available plans at AT&T & Verizon plus optional streaming & in-flight wi-fi; plan features and taxes & fees may vary. Credits stop if you cancel any lines. $200 in Benefits: Based on the retail value of monthly benefits available with an Experience Beyond plan, like entertainment, travel benefits, and scam call protection. See plan for details. Some benefits may require activation. iPhone 16 Pro: If you cancel entire account before receiving 24 bill credits, credits stop and balance on required finance agreement is due (e.g., $999.99 – iPhone 16 Pro 128GB). Bill credits end if you pay off device early. Tax on pre-credit price due at sale. Limited time; subject to change. Qualifying credit, service ($100+/mo. plan w/AutoPay; plus taxes/fees) & port-in (AT&T, Verizon, Claro, UScellular, Xfinity, Spectrum, and Liberty PR only) required. If you have cancelled lines in past 90 days, you may need to reactivate them first. $35 device connection charge due at sale. Up to $1,000 via bill credits; line with promo must be active and in good standing to receive credits; allow 2 bill cycles. Max 4 discounted devices/account. May not be combinable with some offers, discounts, or promotions. Phone Payoff: Allow 15 days for card. New financed smartphone, qualifying credit, port-in from eligible postpaid carrier and qualifying service required. Carrier's Early Termination Fee and remaining device balance, including lease purchase option, up to $800, paid via virtual prepaid Mastercard® (no cash access & expires in 6 months). Up to 4 lines. Card issued by Sunrise Banks N.A., Member FDIC. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com More News From T-Mobile US, Inc.

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