StockNews.AI
COOK
StockNews.AI
138 days

TRAEGER GRILLS REIGNITES THE GRIDDLE CATEGORY FURTHER EXPANDING THE OUTDOOR COOKING EXPERIENCE BY LAUNCHING THE FLATROCK 2 ZONE

1. Traeger launches Flatrock 2 Zone Griddle for compact outdoor cooking. 2. New griddle improves efficiency and versatility compared to Flatrock 3 Zone. 3. Features include dual cooking zones, wind-blocking tech, and easier cleanup. 4. Priced at $699, now available at select U.S. retailers and online. 5. Flatrock series enhances Traeger's leadership in innovative outdoor cooking.

7m saved
Insight
Article

FAQ

Why Bullish?

The launch of the Flatrock 2 Zone signals innovation and market demand, potentially driving sales growth. Historical responses to new product launches in consumer goods often translate to positive investor sentiment and higher stock prices.

How important is it?

The article discusses a major new product launch, influencing COOK's market perception and future sales. Strong consumer interest in the griddle category could elevate COOK’s market position as a leader in outdoor cooking.

Why Short Term?

Immediate sales and consumer interest can lead to noticeable stock movement. Similar product launches previously resulted in quick boosts in stock performance as investors react to new offerings.

Related Companies

Weber Inc. (WEBR)Camping World Holdings (CWH)Callaway Golf Co. (ELY)
Traeger's Flatrock 2 Zone Delivers High-End Performance in a Compact, Space-Saving Design Building Off the Award-Winning Innovation of the Flatrock 3 Zone, /PRNewswire/ -- Traeger, Inc. ("Traeger") (NYSE: COOK), the innovators and category leaders in wood-pellet grills, today announced another addition to its popular griddle lineup, launching the Flatrock 2 Zone Griddle. Traeger's expansion of the griddle lineup with the Flatrock 2 Zone offers the same premium performance as the Flatrock 3 Zone in a more compact and accessible design, making high-quality outdoor cooking more efficient and versatile than ever before. TRAEGER GRILLS REIGNITES THE GRIDDLE CATEGORY FURTHER EXPANDING THE OUTDOOR COOKING EXPERIENCE BY LAUNCHING THE FLATROCK 2 ZONE Traeger's initial entry into the griddle cookware category with the award-winning Flatrock 3 Zone sent shockwaves of excitement through the Traegerhood, setting a new standard and enabling customers to deliver next-level consistency with unmatched flavors. The Flatrock 2 Zone introduces a two-zone cooking system and streamlined ignition process for a more simple, efficient, and accessible cooking experience. Every part of the Flatrock Series of griddles creates an entirely new set of possibilities for all outdoor cooking, bringing fajitas, fried rice, smashed burgers, and epic breakfast feasts to your backyard gatherings. "It was clear after launching our Flatrock 3 Zone that there is a unique hunger in the outdoor cooking space for the versatility that the griddle category provides," said Jeremy Andrus, Traeger Grills CEO. "As we continue evolving our product offerings, we knew we wanted to introduce that same game-changing innovation and best-in-class quality in a smaller footprint. With its streamlined design and two-zone temperature control, the Flatrock 2 Zone is the perfect outdoor cooking tool for those looking for a high-quality cooking experience without sacrificing space or quality." Designed with versatility and the ideal cooking experience in mind, the Flatrock 2 Zone is engineered to deliver superior flavor and efficiency, making it an ideal solution for both everyday use and larger outdoor gatherings. The Flatrock 2 Zone is a valuable addition to any outdoor cooking environment and provides users with the following features and benefits. TWO DISTINCT COOKING ZONES – Two separate cooking zones provide precise heat control across the entire griddle surface, eliminating hot and cold spots to ensure a perfectly even cook every time—whether you're making a pancake and egg breakfast or cooking fajitas and smashburgers. WIND-BLOCKING TECHNOLOGY – Provides edge-to-edge heat coverage with an inlay design allowing users to cook on the entire griddle top without worry of burnout or flare ups. EVEN, EFFICIENT HEAT – U-shaped burners provide consistent heat across the griddle surface for reliable cooking performance every time. EZ-CLEAN™ GREASE MANAGEMENT – Grease and drippings are funneled into a large, easy-to-access container for hassle-free cleanup after a cook. SLIMMED-DOWN SIZE – A smaller form factor makes this grill ideal for tighter spaces, patios, or smaller households—while still delivering expansive space to cook up breakfast, lunch, or dinner. CUSTOMIZABLE COOKSPACE – The Pop-And-Lock™ (P.A.L) accessory rail and folding side shelves let you tailor your grill setup to your cooking style. Available soon on Traeger.com and select retailers across the U.S. and Canada for $699, the Flatrock 2 Zone streamlines the user experience delivering flavor-driven performance at an exceptional value. To learn more about Traeger Grills, please visit www.Traeger.com or follow them on YouTube, Facebook, X, and Instagram.ABOUT TRAEGER GRILLS®Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. After 35 years, Traeger entered the griddle category further establishing its leadership position in the outdoor cooking space by introducing innovative alternatives to griddle, sear, fry, steam, sauté and more, all in one place. The grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of Traeger's platform and are complemented by Traeger wood pellets, rubs, sauces, and accessories.SOURCE Traeger Grills WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News