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Travel & Tourism and Hotels Sponsorship in Sports Analysis Report 2025: Hilton Stands as the Most Active Brand, Boasting 36 Deals

1. Hilton leads hotel sector in sponsorship deals in 2025. 2. Soccer dominates annual sponsorship deal value among hotels. 3. Marriott is the largest spender in the hotel sector. 4. Accor Hotels invests significantly in venue sponsorships. 5. Hard Rock has the largest sponsorship deal with Miami Dolphins.

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Why Bullish?

Hilton's position as a leading sponsor may enhance brand visibility and revenue. Successful sponsorship deals typically correlate with stronger market performance among industry leaders.

How important is it?

The article focuses on sponsorships, crucial for brand visibility and financial performance. Hilton's active engagement and leadership in sponsorship can directly impact its stock positively.

Why Short Term?

Increased brand visibility and short-term revenue boosts can result quickly from sponsorship activities. Sponsorship success can lead to immediate consumer interest and sales growth.

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Dublin, March 05, 2025 (GLOBE NEWSWIRE) -- The "Sponsorship Sector Report - Travel & Tourism - Hotels 2025" report has been added to ResearchAndMarkets.com's offering.This report provides an overview of the hotels sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.Soccer holds the premier position in annual sponsorship deal value and volume within the hotel sector for the year 2025. In terms of annual deal value and deal volume, ice hockey ranks second to soccer. The sport's most significant agreement is the extended sponsorship of Crypto.com Arena by Yaamava' Resort and Casino at San Manuel. Across the hotel sector, team partnerships dominate both the annual deal value and the volume of transactions. In 2025, venue partnerships held the second-highest rank in the hotel sector in terms of both annual expenditure and the number of deals. The largest deal across the hotel sector in 2025 is the partnership between Hard Rock International and the Miami Dolphins. Hard Rock will act as the title sponsor for the Dolphins' home stadium, in addition to serving as the team's official hotel and resort, casual dining partner, and hospitality partner. Accor Hotels has agreed to the title sponsorship of both Stadium Australia, now known as 'Accor Stadium,' and the Palais Omnisports de Paris-Bercy, which has been renamed 'Accor Arena'. Wyndham Hotels & Resorts has agreed to sponsor the PGA Tour's annual event in Greensboro, North Carolina. This 10-year agreement, spanning from 2017 to 2026, designates the hotel company as the tournament's title sponsor.Hilton stands as the most active hotel brand in 2025, boasting 36 deals. Marriott Hotels & Resorts, while recognized as the second most active brand, also stands as the largest spender within the hotel sector in 2025. Accor ranks as the second-largest brand in terms of spending within the hotel sector, boasting an estimated annual spend of $31.77 million. In 2025, despite engaging in only three deals within the sports sponsorship landscape, Hard Rock International ranks as the third-highest-spending brand on an annual basis.Reasons to Buy For those wanting an in-depth analysis of how the hotels sector globally performed in the sports sponsorship industry, in the sense of both business and popularity. Key Topics Covered:1. Key Information and Background Executive SummaryIntroduction 2. Market Insights Sponsorship market trends 3. Sector Analysis Sector Analysis SummaryTop Sports by Value and VolumeProduct Category BreakdownKey Product Sponsorship MarketsTop 10 Largest DealsTop 10 Expiring Deals 4. Case Study Hard Rock International and Miami DolphinsCirca Las Vegas and Vegas Golden Knight 5. Brand Analysis Brand Analysis SummaryBrand Spend per LocationTop 10 Most Active BrandsTop 10 Biggest SpendersKey Brands Analysis 6. Appendix Sources A selection of companies mentioned in this report includes, but is not limited to: AccorGila River Resorts & CasinosHard Rock InternationalHarrah'sHiltonMarriott Hotels & ResortsMGM ResortsOmni Hotels & ResortsWyndham Hotels & ResortsYaamava' Resort & Casino at San Manuel About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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